Siam is a central area for shopping in Bangkok. While it used to resemble Harajuku in Tokyo, centered around Siam Square and popular among young people—without a strong presence of luxury brands—the recent economic growth has brought a surge of high-end labels to the area. Here, we introduce shopping malls in Siam you should visit if you're looking for luxury brands!
1. Siam Parago
Siam Paragon is one of the largest shopping malls in Bangkok and has the most luxury brand stores in the Siam area. Located right in front of Siam Station, it has become one of the iconic shopping spots in Siam, along with Siam Square. Inside the building, you’ll find numerous restaurants, a movie theater, and even an aquarium, making it a tourist destination anyone can enjoy. While the Siam area is known for affordable brands, Siam Paragon targets the wealthy in Thailand as well as tourists from abroad, so it is especially recommended for those who want to shop for luxury brands!
2. Siam Center
Siam Center is one of the oldest shopping malls in Bangkok. Since its opening, it has been a landmark in the Siam area and a central hub of shopping in Bangkok. It is a mall beloved by locals and visitors alike. While not exclusively filled with luxury brands, the second floor is mainly home to high-quality international brands, and the third floor features popular Thai domestic brands. You can enjoy comparing high-end labels from both Thailand and abroad!
3. Isetan
Alongside Siam Center, Isetan has maintained its presence as one of Bangkok’s long-standing luxury shopping malls. Modeled after Japanese department stores, the first floor is focused on cosmetics, and there are dedicated floors for women's and men's fashion, providing a familiar shopping experience even while in Bangkok. Isetan hosts numerous luxury brand stores and has earned the trust of locals as a reliable place for luxury shopping.
4. Central Embassy
Central Embassy features an expansive atrium at its center, lined with luxury brand boutiques. In addition to classic high-end names like Hermès and Chanel, it houses many brands that are making their debut in Thailand. So if you love shopping, this is a spot you’ll definitely want to visit!
Name: Central Embassy
Address: 8 1031 Ploenchit road Lumpini Khet Pathum Wan, Krung Thep Maha Nakhon 10330
Official/Related Site URL: http://www.centralembassy.com/
◎ Summary
What do you think about luxury brand shopping in Siam? While Siam is a youth-oriented area, and there aren’t that many malls focused on high-end fashion, malls like Siam Paragon now offer a wide range of luxury brands. Another highlight is that many malls in the area are approachable and enjoyable even for families, so feel free to visit and shop at your own pace!