Hilo: The Jewel of the Big Island

Hilo, fondly known as the Jewel of the Big Island, is a captivating destination that seamlessly blends rich Hawaiian history, vibrant local culture, and modern tourism appeal. As the largest town on Hawaii’s Big Island, Hilo offers travelers a unique experience with its historic downtown filled with charming shops, museums like the Lyman Museum and Pacific Tsunami Museum, and the vibrant Hilo Farmers Market showcasing local crafts and produce. Steeped in tradition, the town is a cultural hub where hula, Hawaiian chants, and storytelling thrive alongside a growing arts scene. Hilo is also the gateway to stunning natural wonders, including the majestic Rainbow Falls, lush Liliʻuokalani Gardens, and the world-famous Hawai‘i Volcanoes National Park. Despite its laid-back charm, Hilo serves as an economic center in East Hawaii, with access to convenient transport through Hilo International Airport (ITO), making it an accessible paradise for both leisure and business travelers. With its alluring mix of culture, nature, and economic vitality, Hilo continues to shine as a top destination in the Hawaiian Islands.

History

Hilo’s history as a tourism city is deeply rooted in its cultural heritage, strategic location, and natural beauty, making it one of the most historically rich destinations in Hawaii. Nestled along the eastern coast of the Big Island, Hilo developed as a bustling port town in the 19th century, thriving through the sugarcane industry and attracting visitors with its lush rainforests and proximity to Mauna Loa and Mauna Kea volcanoes. The city's resilience through natural disasters, including devastating tsunamis in 1946 and 1960, led to the rebuilding of its waterfront and the creation of parks and open spaces that are now iconic tourist attractions. Hilo’s urban development has remained closely tied to its geography, preserving its charming small-town feel while offering modern amenities and access to world-renowned sites like Hawai‘i Volcanoes National Park. As the heart of East Hawaii, Hilo continues to grow as a tourism hub, celebrated for its blend of history, scenic landscapes, and authentic Hawaiian spirit—making it a must-visit destination for travelers seeking both adventure and cultural depth.

Economy

Hilo, the economic engine of East Hawaii, plays a pivotal role in the regional economy by serving as a commercial, governmental, and educational center, while also supporting a thriving tourism industry. As the second-largest urban area in the state of Hawaii, Hilo balances its small-town charm with the infrastructure of a growing city, offering opportunities for investment and business development. The city hosts a range of international businesses and local enterprises, from hospitality and agriculture to tech services, anchored by institutions like the University of Hawaiʻi at Hilo and the nearby astronomy research centers on Mauna Kea. Recognized globally for its strategic geographic location in the Pacific, Hilo contributes to trans-Pacific trade and regional sustainability efforts. Tourism remains a key economic driver, with Hilo International Airport connecting travelers to one of the most naturally and culturally rich destinations in the world. With its blend of economic vitality, global connectivity, and scenic appeal, Hilo continues to attract entrepreneurs, investors, and visitors seeking growth and authentic Hawaiian experiences.

Budget Airfares

Hilo’s accessibility makes it an attractive gateway to the Big Island, with transportation options that cater to both budget-conscious travelers and business visitors. At the heart of its connectivity is Hilo International Airport (ITO), a regional airport that serves as a vital entry point for domestic and inter-island flights. While smaller in scale compared to Honolulu’s airport, ITO offers a convenient and less congested alternative with essential amenities and quick transfers. It is serviced by major airlines such as Hawaiian Airlines and Southwest Airlines, with affordable flight options and connections from cities like Los Angeles and Honolulu. Visitors can easily reach the city center from the airport via rental cars, taxis, shuttles, or public transportation, making travel within Hilo simple and efficient. As a key transportation hub in East Hawaii, Hilo ensures that tourists and business travelers alike can access the island’s natural wonders and urban conveniences with ease, further solidifying its appeal as a top Hawaiian destination.