Myeongdong, one of Seoul’s most popular downtown areas, is always crowded with shops featuring the latest Korean fashion trends. It's truly a fierce battleground for fashion. In Myeongdong, you'll find a wide variety of stores, from Korean clothing brands and affordable shops to select shops carrying brands from Europe and other parts of the world. There are even shops frequented by K-POP idols and actresses! If you explore the clothing stores in Myeongdong, you’ll get a complete picture of what’s trending in Korea right now. We’ve picked out some of the most recommended clothing shops in Myeongdong for you!
1. A LAND Myeongdong Main Store
If you’re thinking of shopping for clothes in Myeongdong, you should first visit A LAND Myeongdong Main Store! From the basement floor B1 to the 3rd floor, this building houses a wide variety of genres, including Korean brands, European brands, select shops, and even vintage clothing!
Each floor has a clear concept, making it easy and enjoyable to shop: B1 is for casual wear, the 1st floor features trendy Korean fashion, the 2nd floor offers miscellaneous goods, and the 3rd floor is dedicated to vintage clothing shops. The vintage section on the 3rd floor seems especially popular. Not only does A LAND carry women's apparel, but they also offer a variety of interior goods and men’s items, making it a convenient spot for couples to shop together in Myeongdong!
Store Name: A LAND Myeongdong Main Store
Address: 53-6, Myeongdong 2-ga, Jung-gu, Seoul
Official/Related Website URL: http://a-land.co.kr/
2. SPAO Myeongdong Store
If you want to get Korean brand clothing at affordable prices in Myeongdong, SPAO Myeongdong Store is recommended. The building, spanning from the 1st to the 4th floor, is packed with clothing, offering a huge variety of items!
From basic pieces to printed T-shirts and cute patterned polo shirts, they have a rich variety. All the clothing is reasonably priced, and during frequent sales, you can buy them even cheaper, so make sure to keep an eye out! They also offer tax refunds in-store, giving you an even better shopping deal. SPAO is known for collaborations with overseas universities and K-POP idols, and their products change quickly, so if you find something you like, grab it right away!
Store Name: SPAO Myeongdong Store
Address: 24-23, Chungmuro 1-ga, Jung-gu, Seoul
Official/Related Website URL: http://spao.elandmall.com/main/initMain.action
3. MOCOLOCO
If you’re looking for a high-sense select shop in Myeongdong, be sure to visit MOCOLOCO! MOCOLOCO is a stylish select shop that even Korean stars and K-POP idols visit. From slightly kitschy and unique knitwear to sophisticated tight skirts, those looking for refined Korean fashion will surely love it.
They prioritize design and clothing quality over price, which makes them a trustworthy choice. They also carry a wide range of accessories like glasses and hats, so you can complete your entire outfit just at MOCOLOCO! Why not try a makeover at MOCOLOCO in Myeongdong and head back to Japan with a fresh look?
Store Name: MOCOLOCO
Address: 53-1, Myeongdong 2-ga, Jung-gu, Seoul, Polaris Building 1F
4. Stylenanda Pink Hotel
A must-visit fashion building for girls who love pink has opened in Myeongdong! The hugely popular fashion brand, Stylenanda, opened a new store in Myeongdong in the fall of 2016. Its concept is the "Pink Hotel." You’ll be surprised by the building, which is completely pink from top to bottom! The interior is super cute as well, with different themes on each floor, such as hotel rooms, a spa, and a coin laundry. Each area displays different goods and clothing.
The rooftop is highly recommended! There’s a lounge with a pool theme where you can relax on giant cushions. It’s the perfect recharge spot when you’re tired from shopping in Myeongdong. It’s also famous for offering a beautiful night view of Myeongdong. This spot is not only for shopping for clothes but also for enjoying the entire building experience—definitely a must-visit in Myeongdong!
Store Name: Stylenanda Pink Hotel
Address: 66-2, Chungmuro 2-ga, Jung-gu, Seoul, 1F–5F
Official/Related Website URL: http://jp.stylenanda.com/
◎ Summary
We’ve introduced recommended fashion buildings and popular brands in Myeongdong. That said, with so many different genres—like vintage shops, select shops, and fast fashion—it’s easy to feel overwhelmed! Many large buildings have clothing stores on every floor, so it’s a good idea to decide on the type of fashion you’re looking for in advance and explore efficiently. Find stylish clothes that you can’t get in Japan and head back home even more fashionable!