Throughout the summer in Japan, nearly every town and city hosts its own vibrant festival, known as a matsuri. These lively celebrations offer a fantastic opportunity to experience Japan's rich culture up close and even join in the fun yourself. So, don your yukata—the casual summer version of a kimono—and immerse yourself in the excitement of these captivating summer festivals.
Awa Odori Festival
Originating from Tokushima on the island of Shikoku, Awa Odori is Japan's largest dance festival and one of the country's most spectacular cultural showcases. Held from August 12th to 15th each evening, this quiet coastal city comes alive with vibrant street performances. With a history spanning over 400 years, some believe the tradition began in 1586 when the local castle lord threw a grand celebration, prompting the crowd to dance together in a spirited, impromptu event. While visiting the original festival in Shikoku is highly recommended, a similar version is also held in Tokyo's Koenji neighborhood, started by Tokushima natives who brought the tradition to the capital.
Where? Tokushima on one of Japan's main islands of Shikoku.
When? 12-15th August.
Gion Matsuri
Gion Matsuri, Japan's most famous summer festival—especially popular with visitors from abroad—is a grand procession held in the historic city of Kyoto. For an entire month, the city comes together for this remarkable event, featuring lively music, chanting, and magnificent street floats. While it can attract a lot of tourists, if you only have the chance to experience one summer festival, Kyoto’s Gion Matsuri is a perfect showcase of Japan’s vibrant and captivating cultural celebrations.
Where? Kyoto.
When? The festival lasts for the whole month of July but the main parades are on July 17th and July 24th.
Aomori Nebuta Matsuri
Aomori Nebuta Matsuri is a festival that’s sure to leave you amazed and in awe. Far from ordinary, it features more than 20 dazzling floats crafted from traditional 'washi' paper and illuminated by lanterns, showcasing their vibrant, striking colors. The decorations are truly breathtaking, and pictures simply can't capture their full beauty. Known as nebutas, these floats often depict mythical or historical figures, with towering gods or kabuki characters taking center stage in the intricate designs.
Where? In Japan's far northerly city of Aomori.
When? Usually the first week of August.
Lake Suwa Fireworks Festival
Though it's not as well-known as it deserves to be, especially among foreign visitors, the firework festival at Lake Suwa is one of Japan’s largest and most impressive. Featuring nearly twice as many fireworks as Tokyo’s biggest display at Sumidagawa, an astonishing 40,000 fireworks light up the sky above the scenic lake, with the sound reverberating through the surrounding mountains. While fireworks can be seen across Japan during the summer, this festival stands out as one of the most spectacular, with the stunning backdrop of Lake Suwa and the Japanese Alps making it an even more awe-inspiring experience.
Where? Lake Suwa in Nagano Prefecture.
When? August 15th.
Tenjin Matsuri
Osaka, not to be outshone by its neighboring city of Kyoto, hosts its own spectacular event each year on July 24th. One of Japan's oldest festivals, Tenjin Matsuri is believed to have originated over a thousand years ago. The festival's highlight comes on the second day when the lively procession takes to the water, with participants boarding boats and floating down the Okawa River, all while being accompanied by music, dancing, and a dazzling display of fireworks.
Where? Osaka.
When? July 24th and July 25th.
Mitama Matsuri
For those staying in Tokyo during July, make sure not to miss one of the capital's largest festivals, known for its picturesque rows of yellow lanterns. Mitama Matsuri has the makings of any grand Japanese festival with a delicious spread of food stalls, music and dancing accompanied with processions of shrines.
Where? Yasukuni Shrine in Tokyo.
When? July 13th to July 15th.
Conclusion
Summer is one of the best times to visit Japan, largely due to the vibrant cultural festivals held throughout the country. In Tokyo alone, there are likely hundreds of these iconic events. Some, like the Aomori Nebuta Matsuri, are worth the trip just for the festival itself, with incredible displays and performances that create unforgettable memories. Best of all, many festivals even allow you to join in the celebrations, making the experience even more immersive and exciting.