14 recommended tourist spots in the fashionable spot, Omotesando!

Omotesando, known for its stylish streets, is a popular destination in Tokyo where the latest trends in fashion and gourmet culture converge.

Omotesando refers to the gentle slope area stretching from Aoyama Street to the Jingu Bridge, lined with famous brand stores that make window shopping exciting. In winter, the street is adorned with sparkling illuminations. It also features numerous popular spots often used as filming locations for dramas.

1. Tokyu Plaza Omotesando Harajuku

A standout building at the Jingu-mae intersection is Tokyu Plaza Omotesando Harajuku, located just a 4-minute walk from JR Harajuku Station’s Omotesando Exit, a 7-minute walk from Tokyo Metro Omotesando Station, and almost directly in front of Tokyo Metro Meiji Jingu-mae Station’s exit.

The main entrance features an escalator leading into a mirrored space, making it a unique and highly distinctive spot in the area, popular as a meeting point. On the rooftop of the 6th floor is “Omohara Forest,” a tranquil natural garden with zelkova trees and seasonal plants, providing a relaxing space open to everyone. Popular establishments here include the pancake shop “bills” and a Starbucks offering Omotesando-exclusive Frappuccinos.

Tokyu Plaza houses women’s favorite apparel shops and flagship brand stores. With a simple layout, it’s easy for first-time visitors to enjoy a leisurely shopping experience.

2. Omotesando Hills

Along the gentle Zelkova-lined slope, a row of world-renowned brand stores stretches, forming the long building known as Omotesando Hills—a hugely popular tourist spot!

In addition to apparel shops and restaurants, Omotesando Hills often hosts limited-time events. Originally the site of the Dojunkai Aoyama Apartments, it was redeveloped by the world-renowned architect Tadao Ando as part of a large project. This six-story complex, both above and below ground, opened in 2006. The atrium's grand staircase in the main building offers an open, modern design.

Located about 10 minutes from the Takatani Exit on the Tokyo Metropolitan Expressway, it has parking, making it a convenient stop during a drive. It’s a must-visit spot for a date!

3. Apple Omotesando

The glass-fronted building facing Omotesando is Apple Omotesando. It was the eighth Apple Store to open in Japan and perfectly complements the stylish streetscape of Omotesando. Thanks to the glass facade, you can clearly see the in-store displays from outside, and occasional music events are held here, sometimes drawing crowds along the street. The high ceilings create an open atmosphere inside, making it a comfortable spot to browse products at a leisurely pace.

At night, the store's lights illuminate Omotesando. Located just steps from Exit A2 of Tokyo Metro Omotesando Station, Apple Omotesando is the place to check out the latest Apple products with an extensive selection.

4. Anniversaire Omotesando

An elegant tourist spot featuring a wedding chapel, café, restaurant, and gift shop. In Omotesando, the walkway becomes the aisle for brides and grooms, and scenes of couples surrounded by happiness are often witnessed. Weddings celebrated in the chic Omotesando area, blessed by the stylish people passing by, are truly charming.

The exterior of Anniversaire Omotesando is as glamorous as a slice of Paris.

The café with an open terrace offers delicious cakes, breakfast, and lunch for a casual stop, and it’s also perfect for a special dinner on memorable occasions. When exploring the fashionable Omotesando area, be sure to stop by.

5. Ota Memorial Museum of Art

The Ota Memorial Museum of Art is a private museum specializing in ukiyo-e woodblock prints. It showcases numerous works by renowned ukiyo-e artists such as Utagawa Hiroshige and Katsushika Hokusai. With around 12,000 pieces collected over many years by the late Seizo Ota, the museum is one of the world's largest collections of privately held ukiyo-e prints, making it a popular destination for many international visitors.

Limited-time events provide insights into the depth and richness of ukiyo-e from various perspectives.

Located a 5-minute walk from JR Harajuku Station’s Omotesando Exit, it offers a different side of Omotesando to explore beyond the bustling areas.

6. Kiddyland

Kiddy Land is a shop stocked with popular character merchandise and is a bustling tourist spot frequented by many visitors, including international tourists. Since opening in Harajuku-Omotesando in 1950, it has been beloved for generations.

The four-story store is organized by character, with official shops for each—a unique feature of the long-standing Kiddy Land. You’re sure to find the perfect items of your favorite characters or souvenirs for your trip.

Accessible from Omotesando Station, but the best routes are a 2-minute walk from JR Harajuku Station’s Omotesando Exit or Meiji Jingu-mae Station’s Exit 4.

7. MoMA Design Store

The MoMA Design Store is a shop featuring a curated selection of interior decor, lifestyle products, and goods chosen by curators from New York’s Museum of Modern Art. It offers approximately 2,000 unique items, including distinctive interior pieces, kitchenware, accessories, books, and artist works—perfect for finding memorable, one-of-a-kind gifts.

Just a 3-minute walk from Meiji Jingu-mae Station’s Exit 4 or a 5-minute walk from Omotesando Station’s A1 Exit, look for the “MoMA Design Store” sign in the glass windows on the 3rd floor of Omotesando GYRE.

Be sure to stop by and explore during your Omotesando visit!

8. Stationery Cafe

Bunbougu Cafe Harajuku is a place where people and stationery meet. Surrounded by various types of stationery and books, visitors can enjoy café drinks and meals. It’s a spot you’ll want to return to, offering the chance to try out the stationery, special perks for members, and unique events.

For those who love creative activities, it’s a place that sparks excitement! You might even reconnect with your childhood self, when a single pen could bring so much joy.

Just a 5-minute walk from Omotesando Station’s A2 Exit, it’s an ideal stop for a shopping break and a popular destination in Omotesando.

9. Aoyama St. Grace Cathedral

One of Omotesando's iconic landmarks, Aoyama St. Grace Cathedral, is inspired by New York's oldest church, Trinity Church. Known as a wedding venue in Omotesando, it is called a cathedral but is actually a chapel exclusively for weddings and receptions, rather than a religious chapel. A restaurant is also located within, making it a lovely spot for a special dining experience.

At night, the cathedral's exterior is illuminated, creating a more mystical atmosphere. It’s a great place to visit while exploring Omotesando.

10. Flying Tiger Copenhagen Omotesando Store

From Omotesando Station’s A2 Exit, turn down the alley by the Apple Store to find Flying Tiger Copenhagen Omotesando. As the first Tokyo location of Flying Tiger, it drew large crowds of locals and tourists alike at its opening, even requiring entry tickets.

Originating from Denmark, the store features a wide range of Scandinavian-designed goods at affordable prices. With many unique products, just browsing is exciting. The store is designed with a one-way layout to prevent congestion, so all areas remain accessible.

It’s the perfect place to find a small Omotesando souvenir—you’re sure to discover something you love.

11. Aoyama Flower Market Tea House Minami Aoyama Main Store

A café adjoining the Aoyama Flower Market in Omotesando invites visitors to step into a space immersed in greenery. As a combined flower shop and café, it creates a vibrant, soothing atmosphere where you can enjoy seasonal plant-inspired meals and teas.

Each table features a floral arrangement at its center, adding a lovely touch, and the entire café and its menu are brimming with colorful accents.

It’s a must-visit spot in Omotesando, perfect for flower enthusiasts and those who don’t often visit flower shops alike.

12. Aoyama Zenkoji Temple

Located in Omotesando, Tokyo, the Aoyama Zenkoji Temple is a branch of Nagano’s famous Zenkoji Temple. Despite being close to a bustling shopping district, it offers a peaceful, serene atmosphere.

The temple’s impressive red gate and spacious grounds attract many international tourists visiting the Omotesando area.

Just a 5-minute walk from Omotesando Station’s A3 Exit, it is located along Aoyama Street. Take a moment to switch gears from the trendy streets and explore this glimpse of Japan's rich cultural heritage.

13. Omotesando Illumination

In winter, Omotesando is illuminated by approximately 500,000 LED lights decorating the zelkova tree-lined avenue from the Jingumae Intersection to the Omotesando Intersection. It’s one of Tokyo’s most iconic illumination spots, drawing many visitors. The illuminated path stretches about 1.1 km, taking around 20 minutes to stroll leisurely, enjoying the view or taking photos.

Spending the day shopping or dining in Omotesando, then waiting for the lights to come on, is highly recommended. If you’re looking for a must-see illumination experience in Tokyo, Omotesando Illumination should not be missed!

14. Ura-sando Garden

Located behind Omotesando, “Urasando Garden” houses “Liz Labo Kitchen,” where the pancakes are made with 100% rice flour. Carefully baked to a fluffy texture so soft that you don’t need a knife, they’re made with body-friendly ingredients like beet sugar, cane sugar, and soy milk.

A 7-minute walk from Omotesando Station’s A2 Exit, this tourist spot is a renovated traditional house, offering a space to enjoy Japanese culture through food and more.

The warm, wood-based interior creates a cozy atmosphere. Urasando Garden includes eight stores under the theme of “Japanese cultural experiences.” Visitors can enjoy tea, Japanese sake, wine tastings, Japanese bistro cuisine, and even shops selling incense with Japanese motifs or custom-made notebooks.

It’s perfect for international tourists and offers a unique experience even for those familiar with Omotesando.

Summary

How was it? Perhaps even those who have visited Omotesando found some lesser-known spots here.

Omotesando is accessible via the Tokyo Metro Chiyoda, Ginza, and Hanzomon lines, and is within walking distance from Shibuya and Harajuku. If you choose to explore on foot instead of using public transportation, you might discover something new each time.

Find your favorite spots in the stylish streets of Omotesando.