Top 20 Recommended Tourist Spots in Sendai! A Thorough Guide to the Highlights of the ‘City of Trees

Sendai, often referred to as the “City of Trees,” is the central city of the Tohoku region. Known for hosting numerous branch offices of major companies and serving as a logistics hub, it is also famous as an academic city with a large student population. Sendai, a city of one million people founded by the legendary one-eyed dragon, Date Masamune, is full of tourist attractions and gourmet spots! Its proximity to Matsushima, one of Japan's three most scenic spots, and Akiu Onsen, one of Japan's three great hot springs, is a major advantage for tourists. The city is also known for its diverse events, particularly the summer "Sendai Tanabata Festival" and the winter "Pageant of Starlight," which draw many visitors. In this guide, we’ve carefully selected 20 must-visit spots in Sendai, including recommendations from locals!

1. Sendai Castle Ruins

Situated on Aoba Mountain with a panoramic view of Sendai City and the Hirose River, the Sendai Castle Ruins—also known as Aoba Castle—are one of the city's iconic landmarks. Built by Masamune Date, this historic site is a must-see for visitors.
The Honmaru (main enclosure) is home to an impressive statue of Masamune, a familiar figure to many. While the castle lacked a traditional main tower, the recently restored stone walls of the Honmaru are a striking highlight, offering visitors a glimpse into its former grandeur. From here, you can enjoy breathtaking views of the cityscape.
At the base of the hill, near the Otemon Gate ruins, a reconstructed corner turret evokes the spirit of the original structure, making it a treasured destination for history enthusiasts. For ease of access, take the "Loople Sendai" sightseeing bus, which stops directly at Honmaru—perfect for saving energy and time.

2. Zuihoden

Zuihoden, the ornate mausoleum of Masamune Date, founder of Sendai, is a site of deep historical and cultural significance. It is surrounded by the burial sites of other members of the Date family, including Kansenden (for Tadamune, the second lord) and Zennoden (for Tsunamune, the third lord).
Although the original structure was lost during World War II, the mausoleum was beautifully reconstructed in 1979, reflecting its former brilliance. The intricate designs and historical importance of the site make it a top attraction for those exploring Sendai.
The attached museum features reconstructed busts of Masamune and two other Date lords, created from their skeletal remains. This unique exhibition offers a scientific glimpse into the face of the legendary "One-Eyed Dragon," making it a highlight for history buffs.

3. Sendai City Museum

Located on the former site of Sendai Castle's Sannomaru, the Sendai City Museum is a treasure trove for those fascinated by Masamune Date and Japanese history. Its star exhibit is the striking black armor worn by Masamune, easily recognized by its slim crescent-shaped crest—a symbol synonymous with the iconic samurai.
The museum also houses national treasures, such as documents from the Keicho Mission to Europe, as well as Masamune's portrait and his stylish polka-dotted jinbaori (surcoat). Don’t miss the museum shop, where you can pick up Masamune-themed souvenirs to remember your visit.

4. Nikka Whisky Miyagikyo Distillery

Japanese whisky has earned global acclaim in recent years, with rising popularity in Japan spurred by the TV drama Massan. Masataka Taketsuru, the founder and inspiration behind Massan, established the Miyagikyo Distillery in 1969 along the scenic Nikka River in western Sendai (then Miyagi Town). Today, it stands as both a production site and a tourist hotspot.
As one of Nikka Whisky’s two main distilleries, along with Hokkaido’s Yoichi Distillery, Miyagikyo is celebrated for its smooth and mild whisky flavor. While Yoichi is likened to the "Highlands" of Scotland, Miyagikyo is often compared to the "Lowlands," offering a softer profile.
Visitors can enjoy guided tours, which often include whisky tastings—a delightful experience for whisky aficionados. It’s a top recommendation in Sendai for anyone who appreciates fine spirits.

5. Jozenji-dori

Jozenji-dori, with its iconic rows of zelkova trees, is a picturesque boulevard and one of Sendai’s most beloved landmarks. Stretching east to west at the northern edge of the Ichibancho shopping arcade and Kokubuncho nightlife district, it’s perfect for a relaxing stroll before or after exploring Sendai’s dining and entertainment scene.
Throughout the year, Jozenji-dori hosts vibrant festivals, including the summer Tanabata Festival, the Aoba Festival, and the winter Pageant of Starlight. The street’s four rows of trees provide a lush green canopy, and the central promenade offers a tranquil escape, perfect for leisurely walks.

6. Ichibancho

Ichibancho is Tohoku’s premier shopping destination, with its bustling arcade stretching in a T-shape from Sendai Station. The area spans approximately 1.5 km and consists of the north-south Ichibancho street and the east-west Chuo-dori street.
Renowned for its lively atmosphere, Ichibancho attracts visitors of all ages from across the region. Its shops feature local Sendai delicacies and products, ensuring an enjoyable experience for tourists. Nearby, you’ll find Inari Koji, a gourmet street, and Kokubuncho, Sendai’s entertainment hub. For an authentic Sendai experience, join the locals and explore the vibrant Ichibancho district.

7. Akiu Onsen – Sendai’s Beloved Retreat

Renowned as Sendai’s hidden getaway, Akiu Onsen is steeped in history, dating back to the 6th century when it was reputed to heal Emperor Kinmei’s skin condition. During the Edo period, it gained further prominence with the construction of the Sendai feudal lord’s private bathhouse.
Today, Akiu Onsen thrives with a mix of accommodations, ranging from large-scale hotels to upscale ryokan. Located just 30 minutes from Sendai Station by car or bus, it is not only a popular destination for tourists but also a favorite among locals for a quick escape.
Nearby, you’ll find plenty of sightseeing spots, including Akiu Otaki Waterfall, celebrated as one of Japan’s "Three Great Waterfalls," located upstream along the scenic Natori River. For a quintessential hot spring experience in Sendai, Akiu Onsen is both convenient and unforgettable.

8. Sakunami Onsen – A Serene Mountain Retreat

Sakunami Onsen, located near the headwaters of the Hirose River, is another of Sendai’s prized hot springs. Discovered in 721, it offers a tranquil mountain escape with a serene atmosphere, making it ideal for those seeking a quieter retreat compared to Akiu.
The area is home to notable attractions like the Miyagikyo Distillery and Risshakuji Temple (Yamadera), immortalized in Basho’s Oku no Hosomichi. Its strategic location along the JR Senzan Line also makes it a great base for exploring Yamagata Prefecture.

9. Osaki Hachiman Shrine – A Shrine Steeped in History

Osaki Hachiman Shrine, located in northwestern Sendai, is one of the city’s most renowned historical and cultural landmarks. Originally founded by Sakanoue no Tamuramaro, the shrine was relocated to its current site by the iconic Date Masamune. Its main hall, designated a National Treasure, showcases the exquisite architecture of the Edo period.
The shrine’s main structure, built in the gongen-zukuri style like Nikko Toshogu, boasts intricate carvings, some attributed to the legendary Hidari Jingoro. Other highlights include the Nagatokoro hall, an Important Cultural Property, and the Sacred Horse Stable, a Registered Tangible Cultural Property.

10. Aoba Shrine: Honoring Date Masamune

Just a 10-minute walk from Kita-Sendai Station lies Aoba Shrine, a sacred site dedicated to Date Masamune, the founder of the Sendai Domain. The “Aoba Festival,” a beloved May tradition in Sendai, originated as the shrine’s annual grand festival held on May 24, marking Masamune’s death anniversary.
Aoba Shrine is a must-visit for history lovers and tourists alike, offering unique Goshuin books and amulets related to the Date family. Situated in Sendai’s historic Kitayama district, the area is perfect for exploring other nearby temples as well.

11. Rinno-ji Temple: Sendai’s Scenic Garden Haven

Nestled in Sendai’s Kitayama district alongside Aoba Shrine, Rinno-ji Temple is celebrated for its breathtaking Japanese garden. The traditional strolling pond garden, with its picturesque three-storied pagoda, offers a serene retreat for all who visit.
The garden features seasonal blooms year-round: cherry blossoms and azaleas in spring, irises and hydrangeas in summer, and vibrant autumn foliage. Whether visiting during colorful springtime or the golden hues of autumn, the garden’s charm is truly timeless.

12. Sendai Umino-Mori Aquarium: Dive into a Marine Wonderland

Opened in 2015 near Sendai Port, the “Sendai Umino-Mori Aquarium” is a state-of-the-art marine attraction operated by the creators of Yokohama Hakkeijima Sea Paradise.
The aquarium’s main tank, holding 1,000 tons of water, recreates the diverse marine environments of Japan, including the Sanriku coast. Visitors can enjoy themed zones like “World Oceans,” “Marine Mammal Plaza,” and the tranquil “Jellyfish Healing” area.
Don’t miss the dolphin and sea lion performances at “Umino-Mori Stadium,” where the barrier-free design creates a thrilling, immersive experience. It’s an ideal spot for families and couples seeking a fun day out.

13. Sendai Station

Sendai Station serves as the gateway to the city for most visitors, offering a range of exciting spots to explore.
If you’re a fan of gyutan, the iconic grilled beef tongue of Sendai, head to Gyutan Street, located near the Shinkansen ticket gate. For seafood enthusiasts, Sushi Street, just beyond it, is a culinary haven waiting to be discovered.
For souvenirs, make your way to the basement of S-PAL, where renowned specialty shops are located. And if you're looking for the perfect bento box, "Hakuyoken" and "Kobayashi" offer exquisite options on the station’s second floor.

14. Sendai Morning Market

Located just minutes from the west exit of Sendai Station, the "Sendai Morning Market" is a lively hub known as the city’s kitchen. This bustling 100-meter stretch, fondly nicknamed “Sendai’s Ameyoko,” offers an unforgettable experience.
Step inside the market’s deep alleys to find an array of vendors selling fresh produce, seafood, and other local specialties at great prices. The market also boasts a charming food court, a favorite for both locals and tourists.
Don’t miss the freshly fried croquettes—a beloved local snack that embodies the flavor of the city!

15. Sendai Anpanman Children's Museum & Mall

The "Sendai Anpanman Children's Museum," opened in 2011, is a delightful attraction perfect for families with young children. Its convenient location near Sendai Station makes it a hassle-free addition to your itinerary.
Inside, kids can interact with beloved Anpanman characters, enjoy live shows, dance, and immerse themselves in fun-filled activities. At “Uncle Jam’s Bakery,” treat yourself to adorable breads shaped like Anpanman and his friends.
Each child also receives a special souvenir, making this a memorable stop for families. It’s a must-visit destination for anyone traveling with kids to Sendai!

16. Tsutsujigaoka Park

Tsutsujigaoka Park is a familiar relaxation spot for Sendai residents. It is especially known as a famous cherry blossom viewing site since the Edo period. In mid-April, when the blossoms are in full bloom, the park is bustling with many visitors.
Next to the park, you’ll find Tsutsujigaoka Tenmangu Shrine, a popular spot for Sendai students preparing for exams. The Historical and Folklore Museum, relocated from an old army barracks, is also worth a visit.
Additionally, the park is within walking distance of Sendai Station and Miyagi Baseball Stadium, the home of the Rakuten Eagles, making it a great stop before or after a baseball game.

17. Dainohara Forest Park

Dainohara Forest Park, located on the border of Aoba Ward and Izumi Ward, is another expansive and beloved oasis for Sendai citizens. The park is divided into several areas, including gardens, lawns, and forest trails, offering nature walks suited to any mood or situation.
The park also features attractions like the Science Museum and the Sendai Literature Museum. With its large capacity, the park frequently hosts various events, making it a fresh and engaging green space no matter when you visit.

18. Yagiyama

The Yagiyama area, stretching southwest of Aobayama, began its development during the Taisho era. It is home to popular leisure spots like Yagiyama Benyland and Yagiyama Zoological Park, which attract families and couples from Sendai. The Ferris wheel at Benyland offers a panoramic view of Sendai’s cityscape and the Pacific Ocean!
In 2015, the Tozai Subway Line opened, providing direct access from Sendai Station to Yagiyama Zoological Park Station, located at an elevation of 136 meters. The Tozai Line is also convenient for sightseeing near Aoba Castle, so if you have time, consider extending your trip to Yagiyama.

19. Sendai Aramachi

Sendai, the vibrant city founded by the legendary Date Masamune after the Battle of Sekigahara, is steeped in history. South of Sendai Station lies the Aramachi district, where the charm of an Edo-period castle town remains alive and well.
Once a bustling hub of merchants specializing in malt products like miso and sake, Aramachi is still home to traditional breweries and a handmade miso and soy sauce store that have been in operation since the Edo era. Among them, the famed Sendai miso—said to have been created by Masamune himself—makes an excellent souvenir for visitors!
A stroll further south, from Minami-Kajicho to Kokucho, reveals a well-preserved townscape with an old-world charm. With subway stations conveniently located at either end, this area is a perfect destination for a leisurely historical walk.

20. The Museum of the Forest Beneath the Ground

The Museum of the Forest Beneath the Ground brings to life the fascinating history of the Tomizawa ruins, a Paleolithic site uncovered in 1988. Designed to preserve the archaeological treasures exactly as they were discovered, the museum showcases 20,000-year-old remains of a human campsite and ancient forests under a protective structure, offering visitors a chance to step back in time.
Outside, the "Ice Age Forest" recreates the vegetation of that era, providing a unique outdoor experience. With its close proximity to a subway station, this museum is ideal for travelers seeking to add a meaningful and educational stop to their Sendai itinerary.

Summary

This list highlights 20 must-visit attractions in and around Sendai, a city teeming with history, natural beauty, and cultural delights. Whether you’re exploring its historical roots, indulging in local delicacies, or enjoying its modern conveniences, Sendai promises something for everyone. With bullet trains connecting Sendai to Tokyo in about 1 hour and 40 minutes, and the Sendai Airport Access Line taking just 17 minutes to the city center, this "City of Trees" is incredibly accessible. Immerse yourself in the captivating charm of Sendai—you’ll want to visit again and again!