From Popular Characters to Traditional Japanese Sweets! 4 Recommended Souvenirs from Iidabashi

Iidabashi Station is a major transportation hub in central Tokyo, served by the JR Chuo-Sobu Line and four subway lines. As it’s also adjacent to the former geisha district of Kagurazaka, it attracts many tourists. Iidabashi is full of souvenirs ranging from historically rooted Japanese sweets to adorable Western-style confections. Many shops are conveniently located near the station, making them easy to drop by. This time, we’ll introduce recommended souvenirs from Iidabashi.

1. Peko-chan Yaki

If you're visiting the area around Iidabashi Station, be sure to pick up “Peko-chan Yaki” as a souvenir. This large, round cake shaped like Fujiya’s iconic character “Peko-chan” is widely recognized and loved. First created 40 years ago, Peko-chan Yaki used to be sold nationwide, but now it’s only available at the Iidabashi Kagurazaka store.
These charming Peko-chan face-shaped pastries feature a crispy outer shell and a soft, fluffy interior. In addition to the four standard fillings like red bean and custard, they offer many seasonal and monthly limited flavors, so you'll never get bored. The unique and nostalgic appeal makes it a perfect souvenir that will surely be appreciated.

2. Omedetou (御目出糖)

Established in 1617 in Kyoto, “Mannendo” now has only two locations—the main store in Ginza and “Iidabashi Mannendo.” Their signature item “Omedetou,” made using a method passed down since the Genroku era, looks like red rice at first glance, making it a popular choice for celebratory gifts and wedding favors. Of course, it’s also well-loved as a souvenir.
You can also purchase assortments that include other confections like “Arigatou,” which uses white bean paste, and “Korai Mochi,” which combines white kintoki bean paste with matcha. Their refined sweetness and chewy texture are truly addictive. With a wide variety of Japanese sweets perfect for souvenirs, this shop is a must-visit when in Iidabashi.

3. Matcha Bavarois

Located about a 3-minute walk from JR Iidabashi Station at the base of Kagurazaka is the sweets shop “Kinozen.” It’s a famous store often lined with loyal fans. Their signature souvenir is the “Matcha Bavarois,” which originated at this shop. With its rich matcha flavor, moderately sweet red bean paste, and fresh cream creating a perfect balance, this dessert has gained many repeat customers and is highly recommended.
In addition to that, there are many other souvenir options like anmitsu and zenzai. They also offer seasonal menu items, making it hard to choose just one. Dine-in is available, and since Kinozen is just a short walk from any of the Iidabashi subway lines, it’s a beloved store that you’ll want to visit again and again.

4. Quiche (Les Gourmand Disent DELI)

“Les Gourmand Disent DELI” is a French takeout specialty shop popular for offering authentic French flavors to-go. Located just a 3-minute walk from JR Iidabashi Station, its excellent location adds to its appeal. It also makes an ideal gift for home parties.
Among the souvenirs, their quiche comes especially recommended. With several varieties available, you can enjoy tasting different flavors with friends. These stylish and delicious souvenirs are sure to attract attention. They also offer a full lineup of French favorites like terrines, sandwiches, and desserts. Be sure to check it out if you’re looking for a unique gift.

Summary

We’ve introduced some of the top souvenir picks from Iidabashi—did anything catch your eye? Like the “Peko-chan Yaki,” there are some rare sweets you can only get in Iidabashi, which will surely delight anyone who receives them. With a rich variety of both Japanese and Western styles, there's something for everyone. Use this article as a guide to find that special souvenir in Iidabashi that will surprise and delight!