Nampo-dong, considered Busan’s busiest downtown area, is home to countless cosmetic shops. Whether it’s inside the conveniently located Lotte Department Store or in one of the many street-level boutiques, finding your favorite cosmetics is part of the fun of shopping here. In fact, some shops in Nampo-dong offer slightly more affordable prices than their counterparts in Seoul.
In this article, we introduce four recommended cosmetic shops for those wanting to buy cosmetics in Nampo-dong. From Korean brand specialty stores to popular shops where you can find health and beauty products at great prices—we’ve carefully selected a variety of options. Be sure to use this guide as a reference!
1. ETUDE HOUSE Gwangbok Branch
Among the many fierce competitors in the Nampo-dong cosmetics district, this shop stands out with its super cute pink and white exterior. With the concept of “a house where you become beautiful just by visiting,” the shop is lined with trendy, affordable Korean cosmetics. Staff members serve you while wearing adorable uniforms, adding to the fun experience.
Operated by Amorepacific—Korea’s most popular cosmetics company—this budget-friendly brand ensures high quality. Most products undergo dermatological testing, so you can confidently choose skincare items. The prices are also quite affordable, making it a perfect spot to pick up some small souvenirs for friends!
Name: ETUDE HOUSE Gwangbok Nampo-dong Branch
Address: 2-6, Nampo-dong 5-ga, Jung-gu, Busan
Official Website: http://www.etudehouse.co.kr/main.do?method=main
2. MISSHA Busan Nampo No. 2 Branch
Located on Gwangbok-ro’s famous "Cosmetics Street," this shop belongs to one of Korea’s most long-standing and trusted cosmetic brands. As a pioneer in Korean cosmetics, MISSHA has earned a strong reputation. This particular branch offers a spacious shopping area, allowing visitors to browse comfortably. The staff here are more modest and kind compared to those in places like Myeong-dong, making it a great entry point for beginners to Korean cosmetics.
Although new brands are constantly releasing products, MISSHA continues to innovate, especially with new items like BB creams. The brand also has shops inside airports, making them easy to visit before your flight. Comparing prices across various locations is one of the best parts of shopping for cosmetics in a place like Nampo-dong, where the variety of stores makes it easy to shop smart.
Name: MISSHA Busan Nampo No. 2 Branch
Address: 7-3, Changsŏn-dong 2-ga, Jung-gu, Busan
Official Website: http://www.misshajp.com/
3. TONYMOLY Busan Gwangbok Branch
TONYMOLY is well-known as a natural cosmetics store that is gentle on the skin. Busan’s Nampo-dong is the birthplace of the brand, and at the Busan Gwangbok Branch, you’ll find cosmetics suitable for a wide range of age groups. From products for troubled skin to makeup and even men's skincare, the selection is diverse.
TONYMOLY’s moisturizing creams and pore-care products are known for their high quality and are especially popular among Busan locals! Plus, since it’s a "TAX REFUND" store, if you purchase over 30,000 KRW, you’re eligible for a tax refund—making it convenient for bulk shopping. Be sure to stop by and experience the power of one of Korea’s top natural cosmetics brands!
Name: TONYMOLY Busan Gwangbok Nampo-dong Branch
Address: Inside Jagalchi Market, Nampo-dong
Official Website: http://www.etonymoly.com/
4. Watsons (Nampo Station Branch)
Located in the underground shopping area of Nampo Station, Watsons is a shop where you’ll find a wide variety of health and beauty items—including cosmetics and supplements—all in one place. While the store itself is a bit compact, it’s popular because most products are sold at 30–50% off. Seasonal items especially drop in price significantly, so keep an eye out for those deals!
You’ll find a large selection of products including LUNA’s foundation and Aqua Clinity Cream, as well as face masks and hand creams. They also sell snacks, so you can pick up small souvenirs along with your cosmetics. So why not browse for affordable cosmetics at Watsons in Nampo-dong?
Name: Watsons Nampo-dong Branch
Address: B1, Unit 26–27, Nampo-dong 1-ga 15, Jung-gu, Busan
Official Website: http://gswatsons.gsretail.com/
◎ Summary
How did you like our introduction to Nampo-dong's cosmetic shops? Korea is full of amazing cosmetic brands. In Nampo-dong, compared to areas like Myeong-dong in Seoul, you can take your time and shop at your own pace. From long-established brands to new trendsetters and shops where you can get affordable cosmetics—we introduced a wide variety of options. Be sure to use this guide to help you find your perfect cosmetics in Nampo-dong!