Perfect as souvenirs too! 4 popular shops in Tsim Sha Tsui where you can buy delicious sweets

Mooncakes, fruit cakes, and other sweets that can be easily enjoyed in Hong Kong are very popular.
Authentic sweets that are hard to find in Japan make wonderful souvenirs as well.
This time, we’ll introduce famous confectionery shops in Tsim Sha Tsui, where many delicious shops compete with each other.
You can even buy those must-try sweets from the world-famous shops in Tsim Sha Tsui all at once!

1. Tai Cheong Bakery

When it comes to Hong Kong sweets, the representative is the egg tart (蛋撻)!
There are many egg tart shops in Tsim Sha Tsui, but when it comes to Hong Kong–style tart pastry egg tarts, it has to be Tai Cheong Bakery.
Founded in 1945, this long-established bakery was even a favorite of the last British Governor of Hong Kong. The crispy tart pastry and rich custard-like cream are not too sweet and absolutely delicious! Enjoy the freshly baked hot ones right on the spot. The individually wrapped peanut candy “花生糖” is also recommended as a souvenir.

2. Jenny Bakery

Jenny Bakery is a famous cookie shop in Hong Kong known for long lines. Those familiar with Hong Kong know how hard it is to get these popular cookies.
These crumbly, melt-in-your-mouth cookies have a light flavor that makes them irresistibly addictive.
The bear-designed tins are also adorable, making them perfect souvenirs.
Since popular products sell out quickly, aim to go early if you have a specific item in mind. If you’re buying a lot, it’s a good idea to bring a sturdy eco-bag.
Actually, due to its overwhelming popularity, counterfeit products of “Jenny Bakery” have even appeared. Be very careful not to be lured into fake shops!

3. Cookies Quartet

When it comes to famous cookie shops that have become standard souvenirs in Hong Kong, it’s not just Jenny Bakery. The equally popular Cookies Quartet also has a shop in Tsim Sha Tsui.
The specialty of Cookies Quartet is the quality of the ingredients and the variety. Cookies baked with great care to preserve the flavor of organic wheat flour from the U.S. and high-quality butter are exceptionally delicious.
The selection is diverse—pepper cookies, rose cookies, pistachio cookies, cinnamon cookies, and more!
And amazingly, you can sample everything in the shop. That’s definitely a treat.
The assorted cookie tins often sell out, so it’s best to visit early.
It’s also fun to compare them with Jenny Bakery to see which you like better!

4. Wing Wah Cake Shop

Founded in 1950, Wing Wah Cake Shop is a long-established confectionery famous for mooncakes.
In addition to regular mooncakes, you can also buy low-sugar mooncakes, “Wife Cakes,” pineapple cakes, and many other traditional Chinese sweets. There are also unique items such as wedding confectionery sets.
Besides sweets, they also sell Chinese salami-like sausages called “Wing Wah Lap Mei” and tea. Highly recommended for those who want uniquely Hong Kong souvenirs. Since you can buy them individually, it’s also nice to try just one.

◎ Summary

Although you can buy sweets at the airport, some items are store-exclusive, so if you have a specific product in mind, be sure to visit the shops directly.
At shops that offer tastings, don’t hesitate to try different things.
And if you’re buying in bulk, don’t forget your eco-bag!

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