Fujinomiya is home to six component sites of Mt. Fuji, which has been designated as a World Cultural Heritage Site. No matter where you go in the city, you can enjoy close-up views of the majestic Mt. Fuji—a luxury that in itself makes it a prime tourist destination.
But Fujinomiya offers more than just Mt. Fuji. In this guide, we introduce four recommended sightseeing spots based on the themes of **“negative ions,” “power spots,” “paradise,” and “interactions with animals.” These locations highlight the city’s diverse charm beyond its iconic mountain.
Whether you're traveling with family, a partner, or close friends, Fujinomiya promises fun and photo-worthy moments wherever you go. With Mt. Fuji as a symbolic backdrop of abundance and beauty, your trip will be filled with unforgettable memories and stunning snapshots. Let us guide you on a journey through the many wonders of Fujinomiya!
1. Shiraito Falls
If you're visiting Fujinomiya to relax and unwind, the first place you should check out is the Shiraito Falls, a nationally designated Place of Scenic Beauty and Natural Monument. The name Shiraito means “white threads,” inspired by how the flowing water resembles thin, white silk threads. At 200 meters wide, it is the widest waterfall in Japan. Most of the spring water comes from the underground streams of Mount Fuji, with an astounding water flow of 1.5 tons per second—a delicate yet grand-scale attraction.
From the parking area, a walking path lined with food and souvenir shops leads you to the falls in about 7–8 minutes. The powerful, dynamic rush of water is awe-inspiring. On sunny days, rainbows appear in the mist of the falls. As you approach, water spray carried by the wind delivers refreshing negative ions, and the sound of the waterfall creates a soothing, therapeutic atmosphere. The best time for photography is around noon.
Name: Mt. Fuji – Shiraito Falls
Address: Kamiide & Hara, Fujinomiya City, Shizuoka Prefecture
Website: http://siraito.mizusasi.net/
2. Fujisan Hongu Sengen Taisha Shrine
A green roof, red pillars, blue sky, and snow-capped Mount Fuji—just imagining the view is breathtaking. To see it for yourself, head to Fujisan Hongu Sengen Taisha, just a walk from Fujinomiya Station. Built in 1604, this shrine is the head shrine of over 1,300 Sengen shrines across Japan, and the spiritual heart of Mount Fuji worship.
Located near the center of Japan, Mount Fuji is believed to be a source of powerful dragon energy. Over 2,000 years ago, people worshipped at this shrine to appease the mountain’s frequent volcanic eruptions. The shrine, standing dignified before the mountain, gives a beautiful and serene impression. It is also well-known for its elegant goshuin (seal stamps).
Beside the sacred Wakutama Pond on the shrine grounds is the Mizuya Shrine, where you can freely collect holy water from Mt. Fuji. Why not take home some of this sacred energy in a bottle as a souvenir of your visit?
Name: Fujisan Hongu Sengen Taisha Shrine
Address: 1-1 Miyacho, Fujinomiya City, Shizuoka Prefecture
Website: http://www.fuji-hongu.or.jp/sengen/
3. Fuji Kachoen (Fuji Flower & Bird Garden)
With the lively chirping of over 40 species of owls, parrots, emus, and more from around the world, and a vibrant display of over 1,000 begonias and 300 varieties of fuchsias, welcome to the enchanting world of Fuji Kachoen! While most of the Mt. Fuji area's attractions depend on good weather, this all-weather facility blooms with flowers from ceiling to floor—even on rainy or cloudy days, it's like a floral paradise indoors.
Enjoy exciting flight shows featuring hawks and falcons. More than 200 birds roam freely and approach visitors, offering rare opportunities for close-up encounters and feeding experiences. Spend a day surrounded by birds and flowers, and you'll find yourself continuously clicking your camera and losing track of time.
Name: Fuji Kachoen
Address: 480-1 Nehara, Fujinomiya City, Shizuoka Prefecture
Website: http://kamoltd.co.jp/fuji/
4. Makaino Farm
For family trips and memory-making with kids, Makaino Farm, located in the Asagiri Highlands with stunning views of Mount Fuji, is a must-visit. With grazing sheep relaxing in front of the majestic mountain at the free-range pasture, animals like goats, rabbits, and guinea pigs waiting to be fed in the petting zone, and hands-on experiences in the Makiba Farm, there’s so much to do. At the Milk Workshop, enjoy the farm’s original soft-serve ice cream and fresh milk.
You can also try milking cows, making butter, and playing in the athletic playground. After all the fun, fill your stomach at the Farm Restaurant buffet, which serves delicious dishes made from natural, healthy ingredients.
Events change with the seasons, so you’ll never run out of things to do—it's a full-day experience! For those who want the full experience, the “Farm Enjoyment Ticket” bundles entry and activity coupons.
Name: Makaino Farm
Address: 1327 Uchino, Fujinomiya City, Shizuoka Prefecture
Website: http://www.makaino.com/
◎ Summary
These four tourist spots in Fujinomiya reflect the spiritual power and majestic beauty of Mount Fuji. What did you think? While Fujinomiya is steeped in history as a sacred place of Mt. Fuji worship, the town has also been revitalizing itself in recent years—especially with the rise in popularity of Fujinomiya yakisoba as a beloved local dish.
With a strong focus on delighting visitors, Fujinomiya offers plenty of fun attractions, delicious food, and unique souvenirs. Whether you're stressed or simply seeking healing, a trip to Fujinomiya is sure to engage all your senses—sight, touch, taste, sound, and smell—and leave you feeling refreshed and inspired.