Shopping in Myeongdong! Must-Check Korean Brands Introduced!

When it comes to shopping for Korean brands, Myeongdong is highly recommended! Located in the heart of Seoul, Myeongdong is home to many shops carrying Korean brands.
Korean brands are centered around fast fashion, but their appeal lies in being able to purchase trendy and stylish items at reasonable prices. In terms of fashion, Seoul is now catching up with, and even surpassing, Japan. Here we introduce four recommended Korean brands you can find in Myeongdong!
There are also many items that cannot be found in Japan, so don’t miss it!

1. MCM SPACE

MCM is a fashion brand founded in Munich, Germany in 1976. It was popular in Japan during the bubble era, but due to poor performance, it was sold to a Korean company in 2005, thus becoming a Korean brand. Today, there are stores in Japan and European countries, but the MCM SPACE in Myeongdong has an outstanding selection!
Recently, Korean stars carrying MCM bags sparked a boom, making it popular in Japan as well. The monogrammed bags in bold colors like pink, red, and blue are ones you’ve probably seen at least once. If you’re visiting Myeongdong, this luxury Korean brand is definitely one to check out first!

2. SPAO

SPAO is a Korean fast fashion brand run by a major Korean fashion company. This popular brand uses well-known Korean stars as models and offers the latest fashion at affordable prices.
Myeongdong has many familiar fast fashion brands like UNIQLO and H&M, but since you’re in Korea, why not check out Korean brands that are rarely available in Japan? There are plenty of uniquely Korean pop-style and fashionable items. The Myeongdong store has a wide variety, making it appealing to shoppers of all ages and genders!

3. A LAND

A LAND is a select shop that carries stylish items from both Korean and international brands. It is a popular store frequented by fashionable Seoulites, offering more curated and distinctive products than typical fast fashion. The Myeongdong branch is always bustling with customers, and there’s also a location in the trendy Garosu-gil district.
Here you can enjoy a total shopping experience, from sophisticated goods to cutting-edge fashion. Both men’s and women’s items are available, so couples can also enjoy shopping together. With its large selection of Korean brands, it’s no exaggeration to say that you can discover Seoul’s fashion trends here. Definitely a must-visit during your stay in Seoul!

4. TOPTEN

When it comes to Korean fast fashion, TOPTEN is the go-to name—the equivalent of UNIQLO in Japan. On Myeongdong’s main street, the impressive 3-story plus basement second branch of TOPTEN is a beloved spot for Seoul locals. Nowadays, it’s such a famous store that few tourists visiting Myeongdong skip it.
With clothing and bags across various styles, and its colorful interior, it’s said that Korean fashion is six months ahead of Japan’s, so it’s worth a visit!

◎ Summary

We introduced four Korean brands based in Myeongdong. Since Myeongdong gathers many of Korea’s most famous and popular brands, there are countless other shops to explore beyond the ones mentioned here. Walk around, browse different stores, and find the brand that suits your taste!
Since many Korean brand items aren’t available in Japan, shopping here can be especially exciting. Just like in Japan, Seoul is highly sensitive to fashion trends—so you’re sure to find plenty of stylish items! Accessories and small goods also make great souvenirs.

Shopping in Myeongdong! Must-Check Korean Brands Introduced!