Full of Sweet and Delicious Local Specialties! 4 Popular Souvenirs You Can Buy in Numata City, Gunma Prefecture

Numata City is located in the northern part of Gunma Prefecture. Rivers such as the Katashina River flow through the city, and it’s also home to popular tourist spots like Fukiware Falls. Surrounded by beautiful nature, Numata is a charming and scenic town. When visiting Numata for travel or business, many people want to bring home souvenirs for family, friends, or colleagues. If you’re wondering what kinds of specialties or local products Numata has to offer, this guide introduces some of the best local souvenirs unique to Numata!

1. Baumkuchen

When it comes to souvenirs from Numata, Gunma Prefecture, many people immediately think of Baumkuchen. The Baumkuchen made by Western Confectionery Workshop Kashinoki is so famous that almost no one in Numata doesn’t know about it—it’s a well-known brand throughout Japan!
This carefully handcrafted Baumkuchen is created by layering the batter over several days, making it the ultimate confection. The attention to detail in its preparation results in an exquisite taste. It’s sure to delight anyone who receives it as a gift! With its gentle, handmade flavor, it has gained many loyal fans. When visiting Numata, why not pick up this locally loved, exceptionally delicious Baumkuchen as a souvenir?

2. Miso Manju (Miso-Steamed Bun)

In Gunma Prefecture, which is known for its many hot springs, manju (steamed buns) are often a local specialty. Of course, Numata also has its own beloved traditional manju. Here, you’ll find the “Miso Manju,” a bun with an irresistible aroma and flavor of miso. Why not take home this Numata specialty as a souvenir?
At Tōmiya Manju Shop, you can buy these miso-flavored buns brushed with a secret miso glaze and grilled over charcoal. The freshly baked manju are not only sweet and savory but also have a delightful smoky miso fragrance that makes them irresistible—even as a treat for yourself! There are also versions filled with red bean paste, making them perfect for those who love sweet bean desserts. As one of Numata’s long-standing traditional sweets, these manju make an excellent souvenir.

3. Tone Nishiki (Local Sake)

Numata souvenirs aren’t limited to sweets! For those who enjoy alcohol, how about taking home a local sake made right here in Numata City, Gunma Prefecture? The sake we recommend is Tone Nishiki, a local sake brewed by Nagai Honke.
Nagai Honke is dedicated not only to using the finest rice and water but also to maintaining the ideal air quality and temperature to create the best possible sake. Crafted with great care and precision, Tone Nishiki is a smooth and flavorful Japanese sake.
It’s not only perfect as a souvenir but also makes a wonderful gift for any occasion. You can even ask for tips on how best to enjoy it when you purchase it—the brewers’ advice might help you appreciate its flavor even more. When visiting Numata, be sure to stop by Nagai Honke to explore their craftsmanship firsthand.

4. Honey

Numata City in Gunma Prefecture is also known for its beekeeping farms. The local souvenir we recommend here is, of course, honey. Specifically, the honey from Ono Beekeeping’s “Hana Mitsubachi-kan” (Flower Honeybee Hall) is particularly famous.
At Hana Mitsubachi-kan, you’ll find a wide selection of honeys—from their own locally harvested varieties to honeys collected from around the world. With such a diverse range, you might find it hard to decide which one to take home!
Their premium honey, made with a strong commitment to quality, has a rich and refined flavor, making it a highly appreciated Numata souvenir. Whether drizzled over cakes, mixed into tea, or used in cooking, this versatile honey is sure to please. Why not bring home a jar of this natural sweetness as a delicious reminder of Numata?

◎ Summary

We’ve introduced four carefully selected, locally made souvenirs unique to Numata. What do you think? Numata has many wonderful local products crafted with dedication and loved by its residents for generations. These flavorful specialties that highlight the charm of the region are sure to bring joy to anyone who receives them. When you visit Numata, use this guide to help choose your souvenirs—and enjoy discovering the delicious treasures this charming town has to offer!

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Full of Sweet and Delicious Local Specialties! 4 Popular Souvenirs You Can Buy in Numata City, Gunma Prefecture