[Ise-Shima] 7 Recommended Tourist Spots on Hamajima Overlooking the Beautiful Sea

Located in the Ise-Shima area, Hamajima in Shima City is blessed with abundant gifts from both the sea and the mountains. This area is well-equipped with tourist facilities. Since traveling by car is very convenient here, visitors arriving by train are encouraged to rent a car to fully enjoy the sights. Hamajima offers a leisurely travel experience for both small children and adults alike. Here are seven recommended tourist spots in the area.

1. Ise-Ebi Daiō Statue

Located in Hamajima-cho, Shima City, Mie Prefecture, the Ise-Ebi Daiō Statue is a charming figure of the spiny lobster that stands prominently along National Route 260. The statue, which seems to watch over the Hamajima area, is impossible to miss.

Ise lobster is one of Mie Prefecture’s signature seafood, and the annual Ise-Ebi Festival held around June is very popular. In Hamajima, surrounded by nature, the festival expresses gratitude for the bounty of the sea by celebrating this iconic lobster.

During the Ise-Ebi Festival, children to students enthusiastically participate in dancing contests. When visiting Hamajima, be sure to snap a memorable photo in front of the Ise-Ebi Daiō Statue!

2. Isofude Cape Observatory & Tsubasu’s Bell

Located in Hamajima-cho, Shima City, this scenic spot offers sweeping views of both the Pacific Ocean and Ago Bay. Here, you can enjoy stunning sunrises and sunsets that seem to make you forget the passage of time. It is said that ringing the bell at Tsubasu’s Bell at the Isofude Cape Observatory will bring your wishes to fruition and good fortune, so be sure to ring it on your visit.

3. Bintama Road

Hamajima is famous for its delicious seafood, and with its active fishing industry centered around Hamajima Port, the area is known for “Bintama Road.” Here, fishing buoys (bintama) used by fishermen are illuminated at night, creating a delightful and atmospheric space. The road is located in the hotel district of Hamajima, where traditional inns line the streets. Strolling in a yukata during the summer adds to the charm.

At dusk, the contrast between the sunset and the sea is spectacular, with the lights reflecting off the buoys to create an almost exotic beauty. Nearby, in a park with an “Oinori Spot,” you can offer ema (votive plaques) and candles.

4. The Great Laughter Event of Hatsuebis (Hanakake Ebisu)

Held every January 20, the “Great Laughter Event of Hatsuebis” is a festival celebrating a bountiful catch. The event features people facing the Pacific Ocean in front of the statue of “Hanakake Ebisu” and laughing heartily—a ritual believed to usher in good fortune. The plump, expressive face of Hanakake Ebisu is beloved by locals, and the tradition of laughing out loud three times in front of the statue is popular with children.

The name “Hanakake” originates from fishermen who, in hopes of a bountiful catch and being the first to secure it, would carve and carry a piece of Ebisu’s nose home at night. When you’re in the area, be sure to see this beloved figure of local lore.

5. Iso Experience Facility “Umi Hōzuki”

A popular experiential tourist spot in Hamajima, the “Iso Experience Facility Umi Hōzuki” is themed around playing in the rocky intertidal zone. At this facility, visitors can try their hand at catching fish and shellfish during low tide and then cook and eat their catch.

The rocky shore is teeming with marine life such as fish and starfish. Watching children discover various sea creatures and ask “What is this?” creates a memorable travel experience.

6. Ōya Beach

Ōya Beach is one of Hamajima’s popular swimming spots. Its parking area is conveniently located within the beach’s premises, which is especially helpful when you have a lot of luggage.

The soft, smooth sandy beach and gentle waves allow for a relaxed day by the sea. Regular events such as “Fish Catch” (a free fish-catching activity) and a paid BBQ where freshly caught fish are grilled on the spot add to the fun. Check the schedule for the fish-catching events in advance.

There are also cozy rest areas where you can enjoy a cool sea breeze and relax after a day of fun activities.

7. Daishinmaru Ferry Office, Hamajima

Hamajima is also renowned as a fishing destination. The “Daishinmaru Ferry” is a ferry service that takes you to rocky areas and rafts where you can enjoy fishing. The ferry departs from Hamajima Port, and there is a resting area provided on board for a quick nap, making early morning departures comfortable.

The vessel, which can accommodate up to 18 people, operates three times a day at approximately 6:00 AM, 7:30 AM, and 10:30 AM (subject to change). Arriving early is recommended.

◎Summary

We have introduced 7 recommended tourist spots on Hamajima in the Ise-Shima area. In addition to sightseeing, the local accommodations in this area offer delicious seafood such as Ise lobster and natural blowfish, as well as local specialties like "Mati-kaki." Consider a plan that includes staying overnight at a local inn while exploring the surroundings. When planning your visit, be sure to take these recommendations into consideration. Enjoy the beautiful coastal views and diverse attractions of Hamajima, and create unforgettable memories overlooking the stunning sea!

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