Gourmets and Landmarks All in One! 9 Recommended Tourist Spots in Awa City

Have you ever visited Awa City, which lies north of the Yoshino River in Tokushima Prefecture? When you hear “Awa,” you might immediately think of the Awa Odori dance—but Awa City has many other attractions, too.

From historic sites along the Shikoku 88-Temple Pilgrimage to B-grade tourist spots and one of the world’s rare scenic wonders, plus gourmet treats that rival those of any other prefecture—Awa City truly has it all. Here’s a deeper look at nine must-see spots in Awa City.

1. A Must for Girls’ Trips! Taste the Seasons on “Fruit Road”

Around National Route 318 near the Donari Interchange, orchards and farm stands line the road during harvest seasons—earning it the nickname “Fruit Road.” Local grapes, in particular, are a huge hit with tourists: each grape is large and satisfying, and different varieties appear from summer into autumn.

“Fruit Road” is a paradise for women who love both beauty and delicious fruit. At Miki Vineyard, there’s no admission fee—you simply pay by weight for as much as you like. Even those with smaller appetites or children will be delighted. You’ll want to visit every day just for dessert!

2. Not Just for Pilgrims: Relaxing Adult Getaway at Kumagai-ji Temple

Kumagai-ji Temple, the eighth site on the Shikoku Pilgrimage, boasts one of the largest Niō gates among the 88 temples. Founded in 815 (Kōnin 6), its Main Hall was rebuilt after a fire, but the Niō gate and Daishi Hall—over 300 years old—still stand strong.

The Tahōtō pagoda, built in 1774 (An’ei 3), creates a serene presence in the natural surroundings, evoking a peaceful strength and prayer for harmony. It’s the perfect spot to leave city stress behind and savor a leisurely, contemplative adult getaway.

3. Outdoors Galore at Miyagawauchi Dam—Fishing, Camping, and More

For outdoor enthusiasts, Miyagawauchi Dam offers everything from cherry blossoms in spring to autumn foliage. Nearby you’ll find picnic parks, walking trails, and a fully equipped campground. Though it’s an artificial lake, bass fishermen flock here each year.

Don’t miss the spring koi-nobori (carp streamer) display in Donari-cho—a local tradition. Watching the streamers swim between the sky and water makes for a tranquil, colorful scene. Whether with family or friends, Miyagawauchi Dam is your gateway to enjoying nature to the fullest.

4. One of the World’s Three Major Earth Pillars: Awa No Dochū

Awa no Dochū is counted among the world’s three greatest earth pillars—alongside formations in the Rocky Mountains (USA) and Tyrol (Italy). It’s the only place in Japan where you can see this terrain.

Of the six pillars that make up Awa no Dochū, Hatōgadake stands out for its immense scale and is designated a National Natural Monument. At night it’s illuminated, creating a mystical spectacle you won’t want to miss.

5. Natural Beauty at Kakihara Weir—Perfect for Relaxation or Fishing

Kakihara Weir is a top spot for sweetfish (ayu) fishing, built in 1907 (Meiji 40) to channel Yoshino River water for local use. The play of light on the water, the sound of flowing streams, and the presence of waterfowl create a soothing landscape cherished by locals.

When the ayu season opens in June, anglers crowd the downstream banks—it’s said the river is “filled with fishing rods.” Even if you don’t fish, simply soaking in the peaceful scenery is deeply rewarding.

6. Dolce’s Gelato: Classics and Wild Flavors You’ll Return For

Dolce is an Italian gelato shop that never pre-makes its flavors—everything is made fresh daily. With 10–20 flavors on offer—from staples to seasonal specials and experimental creations—you’ll never tire of coming back.

“Especially the seasonal‐only offerings—like avocado available from May through August and persimmon from October through November—are one‐of‐a‐kind flavors you won’t find elsewhere, and they’ve earned rave reviews for being surprisingly delicious. Inside the shop, picture books and toys are provided, so parents with small children can feel at ease.

Furthermore, to ensure you can enjoy gelato comfortably all year round, the shop features a pleasant open terrace and a gently warming wood‐burning stove. The staff’s thoughtful, warm hospitality is the secret behind so many repeat visitors. And because nothing is pre‐made, each flavor is available on a first-come, first-served basis—once it’s sold out, it’s gone!”

7. Coin Snack Goshō 24: A Hidden Retro Gem for Vending-Machine Fans

Coin Snack Goshō 24 is a retro vending-machine wonderland beloved by B-spot (offbeat-spot) enthusiasts nationwide. Here you’ll find Showa-era soda machines, Fujielectrix udon vending machines, and more—nostalgia guaranteed, even for non-maniacs.

Don’t miss the legendary Bon Curry machine—the only one still operating in Japan.

It dispenses steaming rice and curry in one serving, ready to eat on the spot. Open 24 hours, it’s the perfect pit stop when you need a quick, warm snack.

8. “Koitarai Udon” to Boost Your Love Luck with Pink Noodles!

While you’re no doubt familiar with Sanuki udon from neighboring Kagawa Prefecture, hand-pulled udon has long been cherished right here in this part of Tokushima as well. Awa City’s signature “tarai udon” isn’t served in individual bowls but comes piled into a single wooden tub for your entire party.

Each person then scoops udon noodles from the tub into their own dipping broth—a style of regional gourmet that you won’t find anywhere else. Especially popular is the “Koinarai Tarai Udon” in Donari-cho, Awa City: lovers and married couples flock here hoping for blessings of fulfilled romance and household harmony!

You can enjoy it at three riverside shops along the Miyagawauchi Valley, including Oku-Goshō. If you and your partner both scoop up the single pink noodle together, it’s like your own “red thread of fate,” deepening your bond!

After you’ve eaten, don’t forget your special chopstick wrapper. Offer it in the tub before the statue of Aizen Myōō at Jūraku-ji Temple to pray for even greater love luck.

9. Award-Winning “Hoshi no Shizuku” Tomatoes Sweeter Than Melon!

There’s a tomato that’s become so talked-about it’s said to have fans nationwide: the “Hoshi no Shizuku.”

The secret to its popularity isn’t just its safety and reliability, but its exceptionally high sugar content and nutritional value—each about three times that of an ordinary tomato, which is astonishing. If it’s safe, delicious, and packed with nutrients, it’s a godsend for mothers worrying about children who dislike vegetables.

Another key point is the lineup of products made from these tomatoes: the additive-free tomato purée “Luna Rossa,” the versatile dressing “Étoile,” and the dessert jelly “Star Drop,” which sold 7,000 units in six months. These items, which expand the ways you can enjoy tomatoes, are hugely popular—and as processed goods, they make perfect souvenirs.

While regular tomatoes peak in summer, these are in season in winter. If you want to taste them fresh rather than as processed products, bear in mind that both their sale periods and quantities are limited, so be sure to check their website.

◎ Summary

Awa City offers a balanced mix of history, gourmet delights, nature, and quirky attractions—far beyond the familiar image of Awa Odori. Discover its many charms for yourself on your next trip!

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Gourmets and Landmarks All in One! 9 Recommended Tourist Spots in Awa City