Enjoy art and nature to the fullest! 30 recommended tourist spots in Amsterdam

Known as the "Venice of the North," Amsterdam is a city of water famous for its canals radiating outwards. As you walk through the city, you’ll often come across canals, and canal cruises are a popular activity. However, Amsterdam’s charm isn’t just limited to the canals. The city is home to world-renowned museums where you can admire masterpieces by famous artists such as Van Gogh and Rembrandt.

In addition, Amsterdam is full of attractions unique to the Netherlands, such as markets that handle 60% of the world's flower trade and parks blooming with vibrant flowers. We’ll introduce you to 30 recommended tourist spots in Amsterdam, so be sure to use this as a reference during your visit.

1. Rijksmuseum

The Rijksmuseum is the largest museum in the Netherlands. It features paintings by renowned Dutch artists such as Vermeer and Rembrandt, making it a classic tourist destination in Amsterdam. In addition to Dutch art, you can also view collections of Asian art!

One of the unique features of the Rijksmuseum is that sketching is encouraged. While photography is prohibited inside the museum, sketching is highly recommended to allow visitors to better appreciate the artworks. You’ll find many tourists sketching their favorite pieces, so why not give it a try?

Audio guides are also available for rent at the Rijksmuseum, so if you want to learn more in detail about the artworks, be sure to take advantage of them. Additionally, nearby are the Van Gogh Museum and the Stedelijk Museum of Modern Art, which are also worth visiting.

2. Anne Frank House

The Anne Frank House is a museum renovated from the house where Anne Frank wrote her famous "Diary of a Young Girl" while hiding from the Nazis during World War II. It is one of the most well-known tourist spots in Amsterdam. Inside, the revolving bookcase that hid the entrance and the attic where Anne wrote her diary are faithfully recreated, making it a must-see.

You can also view Anne’s original handwritten diary, which is registered as a UNESCO Memory of the World, along with other exhibits. English-language pamphlets are available, making it easier to understand the details and background of the exhibits.

As it is always crowded with tourists and locals, be sure to purchase tickets in advance. Since it has relatively late closing hours compared to other attractions in Amsterdam, visiting after touring other places is also a great option.

3. Van Gogh Museum

At the Van Gogh Museum, you can immerse yourself in the works of Vincent van Gogh, the world-famous Dutch painter. It is one of the most iconic tourist destinations in Amsterdam. The museum houses about 200 paintings, along with drawings, letters, and various other exhibits related to Van Gogh. The artworks are arranged chronologically and by region, allowing you to follow the course of his life through his works.

As with the Rijksmuseum, English audio guides are available for rent, providing detailed insights into the artworks. Since the museum is always bustling with visitors, it is recommended to avoid visiting during lunchtime. When touring Amsterdam, be sure to visit the Van Gogh Museum to get a close look at the life and art of this legendary painter.

4. Concertgebouw

The Concertgebouw opened in 1888. Because its interior is entirely made of wood, it is said to have the best acoustics in the world. As one of the world’s premier classical concert halls, it is a popular tourist spot in Amsterdam. It is also famous for being the home of the Royal Concertgebouw Orchestra, one of the world’s top three orchestras.

While classical music dominates the schedule, you can also enjoy concerts in various genres such as jazz, pop, and world music. Be sure to check the official website for the performance schedule before your visit. Another appealing point is the lack of a strict dress code, making it easy to attend casually.

If you can’t get tickets or if your travel schedule doesn’t match a performance date, consider joining a guided tour that takes you behind the scenes and offers a rare glimpse of areas normally not open to the public.

5. Keukenhof Park

Keukenhof Park is not only one of the largest flower parks in Amsterdam, but also in the world, making it a popular tourist destination. The park spans the equivalent of about seven Tokyo Domes! Over seven million flower bulbs are planted there, and you can see a wide variety of flowers including tulips, roses, and lilies.

The highlight is undoubtedly the tulips in full bloom. Closely packed together, they look like a beautiful carpet and captivate visitors. Be sure to experience this overwhelming scale for yourself. The park also hosts annual exhibitions and events based on different themes, so consider stopping by those as well. You can check the theme on the official website in advance.

If you're traveling from Amsterdam, the tour buses departing from the city center are convenient. Please note, however, that this park is only open for eight weeks each year from March to May.

6. Flower Market on the Singel Canal

The Flower Market on the Singel Canal in Amsterdam is one of the city's most famous tourist attractions, known globally and rich in history. Flowers are sold from boats, and if you look closely, you’ll see flower shops lined up on floating barges.

You’ll find vibrant tulips, roses, and other flowers for sale, and even just browsing is enjoyable. The biggest feature of this market is that it’s open year-round. Even in winter, you can enjoy flowers grown in greenhouses, so rest assured. Souvenirs for tourists are also available.

7. Dam Square

Located in the heart of Amsterdam, Dam Square is surrounded by cobblestones and historic buildings, making it a prime location to learn about the city's history. The highlight is the Royal Palace located on the west side of the square. Now used as a reception hall, the palace interior displays works by famous artists including Rembrandt. Guided tours are available, so those interested should definitely join.

At the center of the square stands the National Monument, built to honor soldiers who died in World War II. On May 4 each year, a memorial ceremony is held here for Remembrance Day, so if your visit coincides, it’s worth attending.

In addition, Dam Square is often bustling with tulip displays, traveling carnivals, and street performers. It’s a lively place filled with both tourists and locals, so be sure to stop by.

8. Heineken Experience

The Heineken Experience is a beer museum operated by Heineken where visitors can learn about the history and brewing process of Heineken beer. It’s one of the most popular tourist spots in Amsterdam, thanks to its fun, interactive exhibits and beer-tasting opportunities.

One highlight is an attraction where you can simulate the process of becoming beer yourself—from barley to brew. It’s like a theme park, offering a hands-on experience rather than just viewing exhibits. At the tasting corner at the end, you can enjoy freshly brewed Heineken beer. After learning the history and brewing method, of course you’ll want to taste it too!

There are also sections where you can create personalized beer bottles or glasses. If you're visiting Amsterdam, this is definitely a place to check out.

9. Rembrandt House

This was the home and studio of the Dutch master painter Rembrandt, who purchased it in 1639 and lived there for 20 years. Today, it has been opened as a museum. While there are only a few of Rembrandt’s own works on display, visitors can view works by other artists and his pupils from the same era. Since the house is preserved as it was during Rembrandt’s time, it has become a popular tourist attraction in Amsterdam where you can feel what his living environment was like.

The studio in this museum is the very place where Rembrandt painted "The Night Watch," now on display at the Rijksmuseum, a famous Amsterdam landmark. In the studio, there are demonstrations of how paint was made in those days and how prints were created—definitely worth a look. Rembrandt House is located in the center of Amsterdam, making it easy to visit during your sightseeing tour.

10. World Trade Center Amsterdam

The World Trade Center Amsterdam is not only a complex of office buildings but also houses art galleries, shops, and restaurants, offering a wide range of services. Its main highlight is the solo exhibitions held by the Amsterdam Art Foundation for emerging artists. As the artworks from international artists are changed regularly, visitors can enjoy different types of art depending on the timing of their visit.

This massive World Trade Center is conveniently located close to the center of Amsterdam, making access another attractive point. If you're sightseeing in Amsterdam, why not indulge in a bit of luxury with shopping, dining, and art?

11. Madame Tussauds Wax Museum

Madame Tussauds Wax Museum showcases life-sized wax figures of world-famous celebrities. The figures are crafted with such precision that people often mistake them for the real thing. It’s a popular attraction in Amsterdam where many tourists line up to take commemorative photos. Though originating in the UK, the Madame Tussauds in Amsterdam was the first overseas branch to open. In addition to global celebrities, it features many figures related to the Netherlands, including the Dutch King.

There are also interactive exhibits using multimedia, such as listening to Anne Frank read from her diary, so it’s a fun experience for both children and adults. Located in Dam Square, a major tourist area, it’s easily accessible during sightseeing.

12. Magere Brug (Skinny Bridge)

The Magere Brug is a wooden drawbridge spanning the lower part of the Amstel River. It is a popular tourist spot for its distinctive mechanism: when large ships pass, the bridge splits in the middle and lifts up. Many people visit just to see this, though the bridge opens irregularly, so some waiting may be required. Before the bridge opens, a warning buzzer sounds and barriers lower to block traffic, making it easy to notice from a distance.

Another highlight of the Magere Brug is its illumination at night. Over 1,200 lights decorate the bridge, and the reflection on the Amstel River is simply breathtaking. During your Amsterdam visit, be sure to take in the view of the lit-up bridge and its sparkling reflection in the river.

13. Vondelpark

Vondelpark boasts a history of about 150 years. Located on the southern side of central Amsterdam, it covers an area of around 45 hectares. As the largest and most famous park in Amsterdam, it's a place where people jog, walk dogs, picnic, and barbecue. It’s not just popular with tourists—locals love it too.

The highlight is the Rose Garden, where you can admire more than 70 varieties of roses in full bloom. Another great feature is the playground equipment that even adults can enjoy. The equipment blends naturally into the park, giving it a secret base-like atmosphere!

There are also outdoor concerts and shows held at the park's open-air theater, so be sure to check the schedule on the website before visiting.

14. Amsterdam Central Station

Amsterdam Central Station serves as a gateway to other cities and is essential for tourists using public transportation. However, the station isn’t just a transit hub—it’s also a popular tourist attraction.

Its most striking feature is its architectural design. Designed by Pierre Cuypers, who also designed the Rijksmuseum, the station is a blend of Neo-Gothic and Neo-Renaissance styles. It gives off a similar vibe to the Rijksmuseum. Though often said to have inspired Tokyo Station, the only real similarity is the use of red bricks. Their architectural styles are quite different. Still, in 2006, Amsterdam Central Station and Tokyo Station became sister stations, which adds a nice connection.

By viewing the station not just as a transportation hub but as a sightseeing spot, your train journeys can become an enjoyable part of your trip.

15. Zaanse Schans

When people think of the Netherlands, windmills often come to mind. In fact, the country is home to many windmill villages, and one of the most popular tourist destinations is Zaanse Schans. Originally known as the world’s first industrial zone, Zaanse Schans is now open to the public free of charge as a tourist attraction, so be sure to visit while sightseeing in Amsterdam.

In this historic preservation district, you can admire colorful and charming windmills. Goats and small animals roam freely on the grass, offering that quintessential "This is the Netherlands!" scenery. The wooden clogs sold at the local clog factory make for excellent souvenirs.

Located about 15 km north of Amsterdam, it’s easily accessible by train or bus. Zaanse Schans has a completely different atmosphere from central Amsterdam, so why not pay it a visit?

16. Museumplein

The Netherlands has produced many world-famous artists, and the country is home to a wealth of museums showcasing their work. Amsterdam in particular has a high concentration of museums, attracting many tourists for that very reason. A highly recommended location is Museumplein in Amsterdam, where three of the Netherlands' most iconic museums are located side by side.

These museums include the Van Gogh Museum, where you can view works like “Sunflowers,” the Rijksmuseum, which boasts the largest collection in the Netherlands, and the Stedelijk Museum, which is filled with modern and contemporary art. The Concertgebouw is also nearby. As each museum is a popular tourist attraction, Museumplein is an essential stop for any museum-lover. The square also features the iconic "I amsterdam" letters used in city promotions, so be sure to check them out.

17. Leidseplein

Leidseplein is the second most lively square in Amsterdam after Dam Square, where the Royal Palace is located. It’s a tourist spot known for street performances by buskers and restaurants serving local Dutch cuisine. A highlight is the Amsterdam City Theatre, built in a Neo-Gothic style with red bricks. Its exterior alone evokes the atmosphere of the 17th century.

Leidseplein also connects to the popular Leidse Street, famous for trams running right beside pedestrians. There are no barriers between the tram tracks and the sidewalk, so you can observe trams up close. Just be careful, as they are in operation and safety is essential.

During your Amsterdam trip, be sure to visit Leidseplein, a hub of cultural attractions, entertainment, dining, and trams passing right before your eyes.

18. Haarlem

Located about 20 km west of Amsterdam, the historic town of Haarlem is a hidden gem packed with sightseeing highlights. The top attraction is the De Adriaan windmill. Its calm, monochrome appearance, so why not take this opportunity to visit?

The Teylers Museum, the oldest in the Netherlands, is also a must-see in Haarlem. It houses paintings by artists like Rembrandt and Michelangelo, as well as skeletons, scientific instruments, and other diverse exhibits.

Another recommended spot is St. Bavo's Church in the center of Haarlem. The grand Catholic church contains a pipe organ once played by none other than Mozart. Haarlem is just a 15-minute train ride from Amsterdam Central Station, making it an easily accessible destination.

19. KattenKabinet

KattenKabinet is a small museum facing the Herengracht Canal in Amsterdam. Simply put, it’s a museum dedicated entirely to cats. Its unique theme and adorable exhibits have made it one of the most recommended tourist attractions in Amsterdam.

Inside KattenKabinet, you’ll find cat-themed artworks such as paintings, photos, sculptures, figurines, and posters. Among them, the one-dollar bill with a cat printed on it is especially unique and worth seeing! And it's not just about cat exhibits—you'll also find real cats in the museum, making it an irresistible destination for cat lovers. There’s even a gift shop, so consider picking up some cat-themed souvenirs.

Since the museum doesn’t take long to tour, cat enthusiasts should definitely stop by in between other sightseeing activities in Amsterdam.

20. Stedelijk Museum Amsterdam

Located next to the Museumplein near the Rijksmuseum and Van Gogh Museum, the Stedelijk Museum Amsterdam is a well-known tourist spot that showcases modern art from 1870 to the present. The collection includes a wide variety of genres such as oil paintings, sculptures, photography, and video works, with a particular emphasis on works from the latter half of the 20th century.

A defining feature of the Stedelijk Museum is its exterior. The new wing, completed in 2012, is designed to resemble a giant bathtub and is often referred to as "The Bathtub." If your schedule doesn’t allow time to go inside, at least take a look at this unique exterior.

There’s also an interactive art area for children, making it an enjoyable destination for families as well. In addition, the museum frequently hosts special exhibitions, so you may have the opportunity to see different artworks depending on the timing of your visit.

21. Jewish Historical Museum

The Jewish Historical Museum is located in Amsterdam’s central Jewish Quarter. It is a famous tourist attraction where you can learn about the history of Jewish people in Amsterdam and Jewish religious rituals. The museum houses over 13,000 Jewish artworks and historical objects.

Visitors can gain knowledge about religion and history through photographs, documents, and interview footage. The museum also features a special section for children, making it accessible for younger visitors to understand Jewish culture. Across the street is the Portuguese Synagogue, said to be one of the most beautiful in the world—be sure to visit it as well.

Situated in the heart of Amsterdam, the Jewish Historical Museum is easy to drop by between other sightseeing activities.

22. The National Maritime Museum

The National Maritime Museum was originally a naval warehouse and has been renovated into a museum. It is a popular tourist attraction in Amsterdam that tells the story of more than 500 years of Dutch maritime history. The museum features models of around 500 ships and nautical charts from the Age of Exploration, when the Netherlands dominated the seas. It holds the second-largest maritime collection in the world.

A highlight is the replica of the ship Amsterdam, located next to the museum. The original sank on its maiden voyage in 1749, but you can now visit the full-size replica. The museum also features interactive exhibits simulating sea voyages, making it a great place for families.

There are gift shops and restaurants inside the museum, perfect for resting or picking up souvenirs. When visiting Amsterdam, why not explore the Netherlands’ proud maritime legacy?

23. Artis Royal Zoo

Opened in 1838, Artis Royal Zoo in Amsterdam is the oldest zoo in the Netherlands and a famous tourist attraction. Inside, visitors can see around 750 species of animals including zebras, giraffes, elephants, and chimpanzees.

What makes this zoo especially attractive is that, despite being called a zoo, it includes various other facilities. At Artis, you can enjoy the largest planetarium in the Netherlands, an aquarium, a dinosaur exhibit, and more. It's a highly recommended spot. In spring, over 300 species of flowers bloom, offering a delightful natural setting.

Artis is located east of Amsterdam and is accessible from Amsterdam Central Station by tram or on foot. Though a bit of a walk, if you have time, strolling through the city to get there is a great way to enjoy the scenery.

24. NEMO Science Museum

NEMO Science Museum is the largest science museum in the Netherlands and one of Amsterdam’s most popular tourist spots. It’s a place where you can enjoy learning about science and technology. By touching the exhibits and participating in hands-on workshops with others, visitors can deepen their understanding of science.

The museum has five floors, each filled with interactive exhibits that captivate visitors. Both children and adults are often so absorbed by the fun and surprises that they lose track of time. In addition to exhibits, there are also theater shows and films, making it a full day of engaging science activities.

Located just a short walk from Amsterdam Central Station, NEMO Science Museum is very convenient for tourists. Its unique exterior also makes it worth seeing. If you're visiting Amsterdam, don’t miss the chance to experience science at NEMO!

25. Nieuwmarkt Square

Nieuwmarkt Square in Amsterdam was originally a bustling center of trade and social life, and even today, it remains a lively tourist spot with daily markets. Many people enjoy coffee, beer, or meals at terrace cafés around the square, making it a favorite hangout not only for tourists but also for locals in Amsterdam.

The main highlight of Nieuwmarkt Square is its one and only structure—a historical monument. You can also tour the former weighing house, which features intricate carvings at the entrance and medieval-style decor inside. Be sure to check it out. Additionally, a farmers’ market is held here every Saturday, so if you're visiting on that day, it’s worth stopping by to purchase fresh local vegetables and fruits.

The square also hosts concerts and national ceremonies from time to time. When sightseeing in Amsterdam, be sure to visit the vibrant Nieuwmarkt Square.

26. Diamond Museum Amsterdam

Did you know that Amsterdam was once renowned as a diamond-producing city? The Diamond Museum Amsterdam is a museum where you can learn about how diamonds are formed and polished into final products, along with their rich history. It’s a well-known tourist destination within Amsterdam.

Inside the museum, there are video displays showing how diamonds are created. You can also admire a dazzling collection of gems and jewelry. There are replicas of world-famous diamonds on display as well—don’t miss them! One highlight is a ceremonial sword embedded with approximately 2,000 diamonds and 500 rubies, which captivates visitors with its brilliance.

Located in Museumplein, the Diamond Museum is easily visited in conjunction with other nearby attractions.

27. Muntplein

Muntplein is a famous sightseeing spot located where the Amstel River and the Singel Canal—part of a UNESCO World Heritage Site—intersect. Its landmark is the Munttoren (Mint Tower) on the west side of the square. Originally built as part of the city walls in the 15th century, the tower was later expanded with a clock after the walls were destroyed by fire. Every 15 minutes, 38 bells ring a charming tune, so be sure to listen when you visit.

Below the Munttoren, in what was once a guardhouse, there is now a Delftware shop. It's worth a visit and makes a great stop for Amsterdam souvenirs. Behind the tower, along the canal's south bank, you’ll also find the famous Flower Market on the Singel—be sure to stop by.

When sightseeing in Amsterdam, Muntplein is a great place to enjoy both the Munttoren and the Flower Market.

28. Oude Kerk (Old Church)

Built around 1300, the Oude Kerk (Old Church) is the oldest surviving building in Amsterdam and one of the most beautiful churches in the city, making it a popular tourist destination. Its most remarkable features are its three pipe organs—one of which is a Baroque organ considered among the finest in Europe. Be sure to go inside and see them for yourself.

Organ concerts are occasionally held, so it's a good idea to check the schedule in advance. Also, don’t miss the stunning stained-glass windows and the wooden ceiling, which is said to be the largest of its kind in any European church.

Located just a five-minute walk from Amsterdam Central Station, the Oude Kerk is easy to stop by while visiting other nearby attractions.

29. Nieuwe Kerk (New Church)

Located next to the Royal Palace on Dam Square, the Nieuwe Kerk (New Church) bears the word “new” in its name, but it was actually built in 1408. It was named “new” simply because it was the second church to be built—the first being the Oude Kerk (Old Church).

Its beautiful and solemn Gothic-style exterior has endured multiple fires and been reconstructed several times to reach its current form. When visiting the Nieuwe Kerk, start by admiring its exterior. Depending on the time of year, pipe organ performances and other events may also be held, so be sure to check the schedule on the official website before your trip.

The Nieuwe Kerk is within walking distance from both Amsterdam Central Station and the Old Church. During your sightseeing in Amsterdam, why not visit it alongside the Oude Kerk?

30. Hermitage Amsterdam

Hermitage Amsterdam is the satellite museum of the world-renowned Hermitage Museum in Saint Petersburg, Russia. As one of the larger art museums in Amsterdam, it’s a popular tourist destination. Hermitage Amsterdam is known for its constant rotation of special exhibitions, earning it the nickname “Temple of Art.” Every six months, selected pieces from the Hermitage in Russia are brought in for display, so visitors can enjoy a different collection depending on the time of their visit.

You can get to this museum from Amsterdam Central Station by train or tram. Be sure to visit Hermitage Amsterdam and enjoy its fresh and inspiring special exhibitions.

◎ Summary

What did you think? We’ve introduced 30 recommended tourist spots in Amsterdam, from its iconic landmarks to lesser-known gems. Whether it's world-class museums filled with art, flower-filled parks on an overwhelming scale, or windmill villages that showcase the serene charm unique to the Netherlands, there’s something for everyone. When you visit Amsterdam, use this guide to plan a travel itinerary that suits your interests!

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Enjoy art and nature to the fullest! 30 recommended tourist spots in Amsterdam