Saitama Shintoshin, now more convenient than ever, is full of unique souvenirs! Here are 5 recommended picks

Saitama Shintoshin is a newly developed area created as a new city center following Tokyo. The target locations were the former cities of Urawa and Ōmiya, and it has become well-known as a new landmark of Saitama. Around the newly established Saitama Shintoshin Station, stylish shops have opened, drawing attention. It’s a popular spot where you can easily visit from central Tokyo. Here, we’ll introduce recommended souvenirs from the area. Use this as a reference when you're unsure about what to buy.

1. Pudding

Lemondou is a shop near Hikawa Shrine known for its delicious handmade pudding. It's located in a slightly tucked-away spot, giving it a hidden gem vibe, so strolling around while looking for it can be part of the fun. Lemondou’s pudding is made with carefully selected ingredients, and even the caramel is homemade. All ingredients are additive-free, making it a safe choice, and the rich pudding is perfect as a souvenir.
There are three types of pudding: classic custard, matcha, and cheese pudding. They come in jars that resemble jam containers, adding visual charm. In addition to pudding, the baked goods like amaretti and financiers are also recommended.

2. Cinnamon Rolls

When Saitama Shintoshin was newly developed, Cocoon City was also established, making it a convenient place for souvenir hunting. Among the shops is the globally famous Cinnabon. Cinnabon is all about cinnamon rolls! These generously sized American-style cinnamon rolls are hugely popular as souvenirs.
You can enjoy different flavors such as classic, pecanbon, and chocolate toppings. You can buy them individually, but souvenir packs in turquoise-colored boxes are also recommended. You can choose from packs of two or four regular-sized rolls, or packs of six or nine mini-sized rolls. These are great souvenirs for both friends and home use.

3. Tenugui (Hand Towels)

Just a five-minute walk from the lively Saitama Shintoshin, Nukunuiya is a shop that sells Japanese tableware and traditional goods. The interior exudes a nostalgic, warm atmosphere, with handmade tableware on display. Since each item is handcrafted, no two pieces are exactly alike, each having its own charm.
Besides tableware, the shop also offers interior goods, tenugui hand towels, original bags, and aprons. There are many unique items you can only find here, making it an excellent choice for souvenirs for friends who love Japanese style or for personal use.

4. Bake Cheese Tart

Bake Cheese Tart originally started in Sapporo as a Western confectionery shop. Their baked cheesecake gained popularity through word of mouth, and the brand has now expanded not only across Japan but also overseas. You can enjoy these famous cheesecakes in Saitama Shintoshin as well. As a baked cheesecake specialty store, the products are easy to eat and highly appreciated as souvenirs.
The cheesecakes are delicious as they are, but during summer, they’re especially good when chilled in the fridge or frozen. If you want to recreate the freshly baked experience, heat them slightly in a toaster oven. The rich cheese and crispy tart texture make for a delightful treat.

5. Unique Sweets

If you're looking for slightly unusual souvenirs, Okashisan is the place to go. It feels like stepping into a candy house, with a unique atmosphere that delights not just kids but adults too. The selection includes cute, colorful sweets and cookies with messages written in icing.
There are fun-shaped cookies in the form of noses or lips that will make you laugh, and elaborately decorated cakes designed like castles. With such visually entertaining treats, this shop is perfect when you're in the mood for a quirky souvenir.

◎ Summary

Saitama Shintoshin offers a wide variety of souvenirs, from delicious to unique. All the shops are conveniently located near the station, and the items are all popular and well-loved. Be sure to pick some up to take home with you!

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Saitama Shintoshin, now more convenient than ever, is full of unique souvenirs! Here are 5 recommended picks