The Top 10 Things to Do in Japan During July

Summer in Japan is filled with vibrant energy, as the season brings with it some of the country's most exciting and lively festivals. From dazzling fireworks displays to traditional dances, summer is a time to celebrate. Between these festive events, you can escape to the cool mountains, unwind at the beach, or simply enjoy a refreshing, ice-cold drink to beat the heat.

Attend a Summer Festival (Matsuri)

Summer in Japan is festival season, and some of the country's most beloved traditions come alive during the warmer months. Two of the *Nihon Sandai Matsuri* (Japan's Top Three Festivals) are celebrated in July: Kyoto’s grand Gion Matsuri and Osaka’s lively Tenjin Matsuri, both drawing large crowds and showcasing spectacular displays.

Hit the Spot with Chilled Soba

As the temperature rises, people in Japan shift towards cooler, lighter meals. A popular summer dish is zarusoba, cold buckwheat noodles served with a dipping sauce called tsuyu. Summer is also the ideal time to enjoy seasonal fruits like watermelon and peaches, along with mugi-cha, a refreshing cold tea made from roasted barley.

Watch a Fireworks Display (Hanabi Taikai)

Throughout the summer, Japan hosts numerous fireworks festivals, known as *hanabi taikai*. One of the biggest is the Sumidagawa Fireworks Festival in Tokyo, where nearly a million spectators line the banks of the Sumida River to witness the spectacular hour-long display at the end of July.

Surf the White-sand Beaches

As a nation made up of countless islands, it's no surprise that spending time at the beach is a favorite summer activity in Japan. Some of the country's best beaches can be found in Okinawa, Japan’s southernmost prefecture. Known for its warm, friendly locals and stunning white sand beaches, Okinawa offers crystal-clear waters ideal for surfing, snorkeling, diving, fishing, and other water sports. Its coral reefs and laid-back atmosphere make it a perfect summer getaway.

Try Melt-proof Ice Cream

In 2017, Japan introduced Kanazawa Ice, a popsicle that defies the summer heat by maintaining its shape even on hot days. Developed by researchers at the Biotherapy Development Research Center in Kanazawa, this frozen treat owes its heat resistance to a compound found in strawberries. This compound slows the separation of oil and water, allowing the ice cream to stay intact for longer periods without melting or dripping.

Dress Up in Yukata

Yukata are lightweight summer versions of the traditional Japanese kimono. They are generally more affordable and easier to wear than other kimono types, making them a popular choice for traditional dress in modern Japan. Yukata are commonly worn during summer festivals and events, such as fireworks displays, and they embody a blend of tradition and seasonal style.

Chug a Few Pints at the Beer Garden

From July until the cooler weather arrives, beer gardens start appearing across Japan. These outdoor setups can be found on rooftops, in public squares, and on restaurant terraces. While beer is enjoyed year-round, it’s particularly popular during the hot summer months, and beer gardens offer a refreshing way to cool off and socialize.

Cool Off in the Mountains

Japan's remote mountains and hiking trails provide a perfect escape from the summer heat. With hundreds of peaks to explore, including the renowned Japan Alps, there’s always a new challenge. Summer is also the only time climbers can summit Mount Fuji, Japan's highest peak, which is accessible from July to early September.

Make a Wish During the Star Festival (Tanabata)

The Star Festival, or Tanabata, takes place on July 7th each year. According to legend, it's the only night when two star-crossed lovers, represented by the stars Altair and Vega, can meet by crossing the Milky Way. In the days leading up to the festival, cities are adorned with colorful streamers, and people write their wishes on paper strips to hang from bamboo branches. The most renowned Tanabata Festival in Japan is held in Sendai on August 7th, a month later than other celebrations, aligning with the traditional lunar calendar.

Get into the Spirit of the Dance at Awa Odori

Each summer, Awa Dance Festivals, or Awa Odori, take place across Japan, with the most prominent being in Tokushima City, where the dance originated over 400 years ago. During the Awa Odori, groups of dancers, known as 'ren,' parade through the streets in traditional attire. A memorable aspect of the festival is the chant sung throughout the performance: 'Ah, yatto, yatto, yattosa!' This phrase translates to, 'It's been a while, how are you?'