Highlights and Tourist Attractions of Yokohama Motomachi Shopping Street

For those who want to enjoy shopping at Yokohama Motomachi Shopping Street, we will carefully select and introduce its charms, features, and recommended cafes and restaurants.

If you are planning a trip to Yokohama but haven't decided on your itinerary yet, please use this as a reference for your upcoming plans. There are stylish goods and cafes that can only be found here, and even just strolling through this fashionable shopping street will fill you with excitement. Enjoy the beautiful scenery of Motomachi.

1. What is Yokohama Motomachi Shopping Street?

Yokohama Motomachi Shopping Street is a commercial district that was originally established for foreigners when the Port of Yokohama opened. The main street, which stretches for 600 meters, is lined with many renowned shops offering high-quality and stylish products that attract not only foreign tourists but also local residents of Motomachi. This shopping street exudes a Western-style, sophisticated atmosphere, making it a visually stunning and refined place designed for visitors to Japan.

In the backstreets, you will find stylish cafés, restaurants, and unique boutiques filled with character. While enjoying shopping, why not also indulge in the beautiful scenery, delicious cafés, sweets, and exquisite meals that can only be experienced here?

2. Charming Sale Period & Schedule

The Charming Sale is a major event held twice a year at Yokohama Motomachi Shopping Street. It takes place in February and September, attracting between 400,000 to 500,000 visitors during the period. This massive sale includes around 230 participating member stores, offering special discounts on apparel, accessories, and various other items.

Originally designed for foreign tourists, Motomachi Shopping Street has now become a shopping destination for many domestic visitors who specifically plan their trips around this event. Take this opportunity to discover unique fashion brands and exclusive items at great prices. Even just strolling through the variety of stores lining the street can be an enjoyable experience.

3. Recommended Lunch Spot: J PASTA Yokohama Motomachi Main Store

J PASTA amann originated in Shonan Fujisawa, created by the owner with a passion for delicious food and customer satisfaction. It offers handmade "Japanese-style spaghetti." A weekday-exclusive lunch course is available, allowing you to choose between freshly made pasta from Awaji Island or high-quality Sergione noodles. Their exquisite chiffon cake, available in various flavors daily, is also a must-try during tea time.

Perfect for those who want to take a break from shopping and enjoy lunch in a stylish, relaxing atmosphere. The owner's dedication to quality is evident in every dish, despite starting with no formal training or capital. Closed on Mondays, Access: 5-minute walk from Negishi Line’s Ishikawacho Station, or a 10-minute walk from Minatomirai Line’s Motomachi-Chukagai Station.

4. Popular Café: kaoris

A charming café loved by both foreign tourists and locals, founded by owner Kaori, who wanted to bring small moments of joy to everyday life. Their ultimate French toast is a must-try, offering an unforgettable taste experience. Features cozy wooden bear-shaped coasters, a relaxing atmosphere, and a stylish handwritten chalkboard menu that adds to its charm. Welcoming to both men and women, making it a great spot for couples and families.

■ Starbucks Coffee Yokohama Motomachi Store

A must-visit café in Yokohama Motomachi Shopping Street, featuring terrace seating where pet owners can also enjoy their time. A unique attraction of this Starbucks is its handmade shop guide, which has been created for over 15 years, filled with hand-drawn illustrations and cut-outs showcasing local stores’ unique qualities. Many tourists use this guide to plan their shopping route while enjoying a cup of coffee.

5. Popular Bakery: Norizo

Norizo is a must-visit bakery in Yokohama Motomachi Shopping Street. With a sleek black, modern Japanese exterior, it might look like a traditional Japanese sweets shop at first glance. Loved by both locals and tourists, this bakery has many loyal customers. Their specialty is bread made from high-quality domestic wheat, offering a rich flavor with a subtle sweetness, making it easy to enjoy endlessly. Their cream bread, featuring a rich homemade custard with a perfect blend of egg and vanilla bean aroma, is a fan favorite. Price: ¥350, affordable and great for a quick snack.

6. Specialty Shops

■ gradog

A specialty store for designer dog clothing, gradog creates stylish outfits for dogs.
Many locals in the upscale Motomachi area own dogs, making this a go-to shop for premium pet fashion. Their handmade clothes and collars are also popular as gifts.

■ GREEN THUMB

A specialty store dedicated to witchcraft and herbs, attracting those looking for items to promote well-being. Inside, you’ll find many witch dolls, which in Western tradition are known as kitchen witches, believed to protect households. The shop is popular for its herbal remedies and magical goods.

7. Nearby Tourist Attractions

◆Yokohama Chinatown

After shopping at Yokohama Motomachi Shopping Street, you can head to Yokohama Chinatown to enjoy delicious Chinese cuisine. If you've eaten a lot and want to move around, take a relaxing stroll at Harbor View Park (Minato-no-Mieru Oka Koen), where you can admire breathtaking views of roses and the harbor.

Yokohama Chinatown is not only one of Japan’s three major Chinatowns but also the largest in East Asia, attracting visitors from both Japan and abroad.
Street food is widely available, making it easy to enjoy a variety of flavors while exploring.
Be sure to visit Chinatown after your shopping trip in Motomachi!

◆ Harbor View Park (Minato-no-Mieru Oka Koen)

After enjoying a satisfying meal, why not take a relaxing walk in Harbor View Park?
Recently renovated as an English Rose Garden, this beautiful park sits on a small hill, offering a scenic view of Yokohama Port.

◎ Nearby Parking

If you're visiting Yokohama Motomachi Shopping Street, you might wonder where to park. The nearest parking lots to Motomachi-Chukagai Station on the Minatomirai Line are: Yokohama Doll Museum Parking Lot and Motomachi Daiichi Parking Lot. Each parking lot has specific hours of operation, so it's best to check in advance. If you’re driving, note that some roads become restricted on weekends, so plan your route and parking spot ahead of time. To avoid issues with full parking lots, make sure to check availability before your visit.

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Highlights and Tourist Attractions of Yokohama Motomachi Shopping Street