Top 3 Must-Buy Souvenirs from Perugia, the “City of Chocolate”!

Perugia, the capital of Italy’s Umbria region, is world-famous as the "City of Chocolate." Did you know that one of Italy’s most iconic chocolate brands was born here? That makes it an absolute must-buy souvenir!
In this guide, we’ll introduce three carefully selected souvenirs from Perugia that you shouldn’t miss. While chocolate is a top pick, there are plenty of other charming souvenirs worth checking out!
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Top 3 Must-Buy Souvenirs from Perugia, the “City of Chocolate”!
1. Baci Chocolate
One of the most famous chocolates from Perugia is Baci by Perugina. These bite-sized treats are made with crushed hazelnuts and chocolate cream, making them a beloved classic not only in Perugia but throughout Italy. They are considered one of the must-buy souvenirs for visitors.
Perugina, the company behind the world-renowned Baci chocolates, was founded in Perugia, which is why the city is often called the "Chocolate Capital of Italy." The rich flavor and irresistible texture make it a chocolate lovers' favorite. If you’re visiting Perugia, be sure to try this delicious treat—you might just get hooked!
2. Torciglione
Torciglione is a traditional Perugian pastry originally made for Christmas but has become a popular year-round souvenir. This delicious baked treat, shaped like a coiled snake, is made from almond powder, sugar, and egg whites.
Although it was initially a festive dessert, its growing popularity as a souvenir has made it available throughout the year. You can easily find Torciglione in local supermarkets, making it a convenient and unique gift. The standard size is quite large and heavy, but many shops sell mini-sized versions perfect for souvenirs. With its charming appearance, Torciglione is an excellent choice for a delightful and authentic Perugian gift—especially for children!
3. Soccer Merchandise
Do you remember the first soccer team that former Japanese player Hidetoshi Nakata joined when he moved overseas? At the time, it was known as "AC Perugia," but due to poor performance and financial difficulties, the team rebranded as "AC Perugia Calcio." Today, the club competes in Serie B, the second tier of Italy’s professional soccer league.
The beloved local team, AC Perugia Calcio, offers a variety of official merchandise, making it a fantastic souvenir for soccer fans! You’ll find classic items like jerseys and towels, as well as everyday essentials featuring the club’s iconic logo. If you're looking for the perfect gift for a soccer enthusiast, this is a great choice!
◎ Summary
From chocolate products and traditional baked goods to official soccer team merchandise, Perugia offers many souvenirs that will feel familiar and appealing to Japanese travelers. Shopping here is sure to be an exciting experience!
Use this guide to explore Perugia’s unique finds and bring home a special souvenir from your trip!