Found in Moomin Kingdom, Turku, Finland! 4 Recommended Souvenirs

The Nordic country of Finland is the homeland of the famous and popular character, Moomin. The original creator of Moomin, Tove Marika Jansson, was born in Helsinki, Finland. Her sister, Tove Jansson, wrote picture books and novels, while her brother, Lars Jansson, created comics.
Finland has a theme park called Moomin World, where you can meet the adorable Moomin family. In the city of Turku, located 13 km west of Moomin World, you can also find plenty of Moomin merchandise. Here are some wonderful souvenirs I found in Turku!

1. Karl Fazer Chocolate

When it comes to chocolate in Finland, Fazer is the most famous brand. Its signature blue packaging is a trademark and is known as "Fazer Sininen" (Blue). The smooth texture and melt-in-your-mouth goodness make it irresistible, even for those who don’t usually like sweets. With around 15 different flavors, plus seasonal and limited-edition varieties, choosing one can be quite difficult! Fazer chocolate is highly recommended as a souvenir or even for personal enjoyment.
You’ll find plenty of chocolates in Turku’s supermarkets, but you can never go wrong with this one. If you visit Turku, make sure to grab some of these blue-packaged chocolates as souvenirs!

2. Moomin Goods

Since Finland is the birthplace of Moomin, you’ll find plenty of Moomin-themed products. From sweets and tableware to clothing and lunchboxes, the variety is endless!
While Moomin goods are also available in Japan, Finland offers many unique items that you won’t find elsewhere. If you’re looking for exclusive souvenirs, Moomin World—located about 30 minutes by car from Turku—is the perfect place. There, you can buy limited-edition Moomin items that are only available at the park. Be sure to check out the adorable Moomin goods as souvenirs!

3. Products with Xylitol

Xylitol, a sweetener known for its cavity-fighting properties, is commonly used in Finland. The country is a leader in xylitol research, and with its abundance of birch trees—the main source of xylitol—it's no surprise that xylitol products are everywhere. In Finland, children often chew xylitol gum after meals instead of brushing their teeth.
As you walk around Turku, you’ll see xylitol products everywhere. From soft candies and gummies to mints and toothpaste, the selection is vast. Many of these products feature Moomin-themed packaging, making them extra cute! Xylitol products are a perfect and highly recommended souvenir from Turku.

4. Fruit Tea

Turku, Finland, is home to a wide selection of delicious fruit teas. One of the most famous brands in Finland is "NORDQVIST" aromatic tea.
With a wide variety of flavors like blueberry, strawberry, apple, and raspberry, there’s something for everyone. The packaging is also eye-catching, featuring well-known Finnish brands like Marimekko and Moomin, making them perfect as souvenirs. Just browsing through the selection is a fun experience! Be sure to include fruit tea in your list of souvenirs from Turku.

◎ Summary

Finland has even more amazing souvenirs to offer! From the iconic Unikko (poppy flower) designs of the famous brand Marimekko to numerous Finnish design shops, you’ll find stylish and high-quality bags, clothing, and more.
As you stroll through the streets of Turku, you might come across wonderful souvenir shops. Be sure to pick up some memorable and special souvenirs from Turku!

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Found in Moomin Kingdom, Turku, Finland! 4 Recommended Souvenirs