Want to Buy Accessories! Recommended Shops in Seomyeon, the Shopping Mecca of Busan

When traveling abroad, shopping is a must-do. Among fashion items, accessories are especially popular to purchase on a trip—they won’t weigh you down and serve as great souvenirs.

In the Seomyeon/Banidong area, the heart of Busan shopping, there are plenty of accessory shopping spots. Here are 4 recommended accessory shopping spots in the Seomyeon/Banidong area where you can fully enjoy the thrill of shopping!

1. Samshin Diamond (Lotte Hotel Branch)

Samshin Diamond is a long-established Korean jewelry brand. It is known as the brand that deals with the highest quality diamonds in Korea and is a high-end store frequented by Korean VIPs. Although the image of luxury jewelry may not be as common in Korea, the appeal is that you can purchase diamonds of quality equivalent to those in your country at a slightly lower price. Once you find a design you love, you can score an everlasting sparkle at a bargain!

The Lotte Hotel branch is located in the basement of Lotte Hotel in Seomyeon, so the access is excellent. Of course, non-hotel guests are welcome too—if you’re interested, be sure to check it out.

2. TirrLirr

TirrLirr is a jewelry brand that originated in Korea. It is located on the 1st floor of Hyundai Department Store (Busan branch) in the Seomyeon/Banidong area. Its convenient location near the center of Seomyeon makes it a recommended department store.
Here, you can find many pieces with cute designs as well as cool, trendy designs. They offer a wide range of reasonably priced jewelry using materials like cubic zirconia—perfect as casual accessories for everyday use. In addition, the brand has an allergy-free line for those with metal allergies, so if you’re concerned about allergies, give it a try!

3. Latem

Latem is a Korean brand focusing on accessories and watches. It is located on the 1st floor of NC Department Store (Seomyeon branch) and is very popular among Busan’s youth for its cute designs and affordable prices. Besides Seomyeon, Latem also has a presence in Haeundae-gu, Busan.

Their accessory range includes necklaces, earrings, bracelets, and more, with a variety of designs to match many fashion tastes. They also offer a great selection of other fashion items such as wallets, pouches, and bags. With low prices, be careful not to overspend! They also offer men’s items—wallets, bags, ties, etc.—making them perfect for gifts.

4. Salt

Salt is an order-available jewelry shop located on the famous precious metals street in the Banidong area of Seomyeon. It is about a 5-minute walk from Exit 9 of Banidong Station. While many jewelry shops are lined up on Precious Metals Street, this shop is a reputable establishment that has been operating in the area for over 10 years.

Inside, you’ll find plenty of jewelry made with gemstones and precious stones displayed in a compact space, making it a visual treat. Additionally, with an in-store workshop, you can order custom designs and stones, and they even offer shipping to your country. Since this area is the most concentrated with jewelry shops in Seomyeon, it’s a very fun street for anyone interested in jewelry.

◎Summary

We have introduced 4 recommended accessory shopping spots in the Seomyeon/Banidong area of Busan. With options ranging from department stores and fashion buildings to individual boutiques, you can find the perfect spot based on your preferred design and price range. The Seomyeon/Banidong area also houses two department stores that offer a full lineup of luxury jewelry brands. If you’re looking to splurge, be sure to check out the department stores and hotels!