Top 5 Must-See Attractions in New Bern, North Carolina—Birthplace of Pepsi!

New Bern, the second-oldest town in North Carolina, is lined with historic buildings and offers a wonderfully relaxed pace. It’s also famous as the birthplace of Pepsi Cola—you can even explore the brand’s origins here.

Beyond that, you’ll find museums, specialty shops, and more. Here are five recommended spots to visit in New Bern!

1. Birthplace of Pepsi Cola

As the town where Pepsi was born, this is an absolute must. In 1894, a North Carolina pharmacist created a digestive aid containing the enzyme pepsin; he marketed it as a soda, and it quickly became popular.

Although the company struggled during World War I, it rebounded by offering more soda for the same price as Coke—and the rest is history. Today, over a century later, Pepsi remains beloved worldwide.

The museum space is compact and retro-charming—and best of all, admission is free! You can learn Pepsi’s full story and pick up exclusive Pepsi souvenirs you won’t find anywhere else.

2. Tryon Palace

Tryon Palace is a history museum set in the former 18th-century governor’s mansion. Built in the late 1760s, its grounds include a vegetable garden and beautifully tended lawns—so be sure to explore both inside and out.

The interior rooms are furnished with period pieces—pianos, desks, and a dining room set as it would have been—transporting you back to colonial times. Guided tours are popular; check the schedule and join one for the full experience.

3. Bear City Fudge Company

This beloved sweet shop is famous for its homemade candies and ice creams. Choose from six ice-cream flavors—Rocky Road, Peanut Butter, Cookies & Cream, and more—served in house-made waffle cones. You’ll also find truffle chocolates, puddings, floats, Italian sodas, and other treats.

Located in New Bern’s downtown, it’s a favorite with both tourists and locals alike.

4. Carolina Creations Fine Art & Contemporary Gallery

Carolina Creations showcases a wide variety of artworks—from paintings to unique lamps, furniture, and ceramics.

The gallery features pieces by over 300 well-known artists, so even browsing is a delight. You can also purchase gifts and souvenirs—jewelry, home goods, clothing—created by local artisans. Hunt for that one-of-a-kind find to bring home!

5. New Bern Firemen’s Museum

At this engaging museum, you can learn about the history of firefighting in New Bern. Exhibits include vintage uniforms and antique fire engines—some of which you can climb aboard and photograph. Kids especially love dressing up and pretending to be firefighters.

In the great New Bern fire of 1922, over 1,000 buildings in the downtown area were destroyed, and many people lost their homes. You can learn about the firefighting efforts of that era as well. The New Bern Firemen’s Museum is a fun, hands-on experience for all ages—be sure to stop by. Located in the city center, it’s also very easy to access.

◎ Summary

New Bern, the birthplace of Pepsi, offers a rich array of attractions—from historic palaces and art galleries to sweet shops and interactive museums. If you find yourself here, you’ll want to explore these highlights—perhaps with a refreshing Pepsi in hand!

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