4 Recommended Souvenirs from Naples, the City Boasting Italy’s Greatest Beauty!

Naples is the largest city in southern Italy, offering the most beautiful scenery in the country. With its dazzling sunshine, sparkling blue sea, delicious food, and warm, cheerful people, it overflows with the essence of Italy. This time, we’ll introduce some recommended souvenirs from Naples, which ranks alongside Rome and Milan as one of Italy’s three major cities. Be sure to bring back memories of your trip while enjoying the silhouette of Mount Vesuvius and the stunning views of the Bay of Naples.

1. Pulcinella Clown Merchandise

Pulcinella is a satirical clown character who stirred up a sensation in Naples during the 1500s. Recognized by his white outfit and black mask, he's such a local celebrity that you’ll see him everywhere as you walk around Naples. The image of Pulcinella is so strongly associated with Naples that he's a must when it comes to local souvenirs.
You’ll find figurines of Pulcinella, as well as colorful ceramic tiles featuring him alongside scenic views and masks. He even appears on containers of limoncello, a specialty of southern Italy. Another popular souvenir is the “Pulcicorno,” a figurine combining Pulcinella with “corno,” a chili pepper that is a protective charm and considered Naples’ guardian symbol. Be sure to look for some Pulcinella items to take home a piece of Naples’ personality.

2. Pasta from Gragnano, a Suburb of Naples

Italian pasta is world-famous, but did you know that some pasta originates in Naples? The town of Gragnano, near Naples, began producing macaroni, and thanks to its humid climate—ideal for drying pasta—it developed a thriving dry pasta industry. Even today, many pasta shops can be found in this town.
Made using traditional methods, the pasta offers exceptional taste and texture. You'll find unique types such as the locally distinct 30cm-long Ziti, macaroni, and lasagna. They also produce in bronzo pasta, which has a rough surface that helps sauce cling better. Although a bit pricey, these pastas are available in supermarkets and make excellent souvenirs from Naples.

3. Mozzarella Cheese

Why not bring back mozzarella cheese—as a souvenir from Naples? Mozzarella originates from Campania, the region where Naples is located. While traditionally made from buffalo milk, growing demand has led to many varieties being produced using cow’s milk today.
The round, white mozzarella has a chewy texture, similar to freshly pounded rice cakes, and melts into a gooey delight when heated on dishes like pizza. While many producers now use machines, numerous places still make mozzarella by hand. Visiting a factory is the best way to buy it fresh, but it’s also widely available in supermarkets—convenient and accessible.

4. Gay Odin Chocolate

Loved by Neapolitans since 1894, Gay Odin is a long-established chocolate specialty shop. Located on Naples’ prominent Chiaia Street, it offers a wide selection—from chocolates sold by weight to beautifully boxed assortments. With no preservatives or additives used, these chocolates are a safe and thoughtful souvenir.
The shop’s most popular product is “Foresta,” a light-textured chocolate crafted with a mesh-like layering technique. The “Vesuvio” chocolate, modeled after Mount Vesuvius—a symbol of Naples—is also a hit with tourists. While gift boxes cost extra, their retro, charming packaging is well-received. Treat yourself or loved ones to this classic Neapolitan chocolate.

◎ Summary

Compared to cities like Rome and Milan, Naples is said to offer goods at roughly 30% lower prices. You can also find high-quality sartorial items and leather gloves at good value. Even compared to Capri Island, Naples offers better deals and a wider selection of souvenir shops. It’s highly recommended to research souvenirs in advance while in Naples. Be sure to bring back unique Naples-exclusive keepsakes along with your wonderful memories!

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4 Recommended Souvenirs from Naples, the City Boasting Italy’s Greatest Beauty!