A Town in Full Bloom! Top 5 Must-Visit Tourist Spots in Sera, Hiroshima

Sera Town in Hiroshima Prefecture is widely known as a destination where visitors can enjoy seasonal flowers all year round. In spring, the weeping cherry blossoms, Somei Yoshino, and Yaezakura create breathtaking views, making it a beloved hanami (flower-viewing) spot for both tourists and locals. During summer, vibrant lavender blooms mark the early season, followed by hydrangeas and sunflowers. As autumn arrives, the fields come alive with colorful displays of cosmos, dahlias, celosia, and salvia.
Beyond flowers, Sera is also famous for its fresh fruits. With the opening of the roadside station in 2015, the area became even more accessible and began attracting more visitors. Its convenient location near Hiroshima Airport and the opening of the free Onomichi Expressway, also called the “Chugoku Yamanami Kaido,” further increased its popularity. For those seeking to experience the natural beauty of Hiroshima, Sera offers a must-visit travel destination filled with seasonal charm and authentic rural landscapes.

1. Sera Kogen Farm

Sera Kogen Farm is one of Hiroshima’s most famous flower-viewing spots, where visitors can enjoy breathtaking seasonal blooms all year round. In spring, the fields burst into vibrant colors with over 700,000 tulips, while summer showcases an impressive display of nearly 1 million sunflowers that captivate tourists from around the world. By October, the farm transforms again as around 25,000 dahlias in 400 varieties come into full bloom. Seasonal flower festivals and events make it an exciting destination not only for flower lovers but also for families and casual visitors.
Visitors can also enjoy unique experiences such as painting wind chimes, photo exhibitions in autumn, and relaxing at restaurants or a charming flower café. The hand-crafted windmills scattered across the grounds evoke the feeling of being in the Netherlands. With its ever-changing landscapes, Sera Kogen Farm is truly one of Sera Town’s must-visit attractions for anyone who wants to be surrounded by nature’s beauty.

2. Sera Lily Garden

The Sera Lily Garden is the largest lily park in Japan, spreading across a vast 70,000 square-meter hillside. Walking through the all-weather greenhouses, known as “Dream House” and “Rainbow House,” visitors are greeted with the sweet fragrance of lilies, creating a blissful experience. From spring to autumn, the garden features different varieties of lilies in full bloom, offering a colorful and refreshing atmosphere.
The garden also features seasonal flowers, including a spectacular Viola Flower Mount Fuji display, where the summit offers panoramic views of the entire park. One of its highlights is Japan’s largest viola flower art, redesigned each year to feature famous figures such as sports stars. Visitors can also participate in lily-picking experiences during limited seasons.
In autumn, the fields turn into a vibrant sea of salvia, celosia, and cosmos, painting the landscape with rich seasonal hues. Families will also enjoy seasonal activities like grape-picking and tasting fresh gelato from the on-site workshop, making the garden a delightful destination for both adults and children.

3. Yume Suspension Bridge

The Yume Suspension Bridge (Yume Tsuribashi), completed in 1996, is a pedestrian suspension bridge stretching about 173 meters across the Hattabara Dam in Hiroshima. Its striking red and white contrast and graceful silhouette make it a photogenic spot, while its unique design—with the center dipping lower than the ends—adds an extra thrill. Surprisingly, the sides sway more than the middle, giving visitors an exciting sense of adventure. If you gently shake the bridge at the center, you’ll feel its slow, rhythmic swing.
What makes this bridge extra special is its recognition by the Guinness World Records as the longest PC suspension slab bridge in the world (a bridge where PC steel cables suspend the deck from the towers). Locals even say that if you cross while making a wish, it might come true. On the opposite end lies Moroke Town in Fuchu City, Hiroshima Prefecture.

4. Roadside Station Sera

Opened in 2015, Roadside Station Sera (Michi-no-Eki Sera) is located along National Route 432, just off the Sera IC on the Onomichi Expressway. This compact yet charming roadside stop showcases the best of Sera. Here, visitors can shop for freshly harvested local vegetables, purchase exclusive Sera-blend coffee, try rice sold by weight, and even bring home limited-edition car-themed goods that are only available here.
While smaller than other roadside stations, its charm is undeniable. Food lovers will enjoy unique local treats like Tomato Soft Cream and Sera Pear Soft Cream, along with regional specialties such as fried oysters from Hiroshima and a hamburger topped with demi-glace sauce made from Sera wine. It’s the perfect place to take a break, shop, and enjoy authentic flavors of Hiroshima’s countryside.

5. Sera Winery & Sera Kenmin Park

Sera Winery and Sera Kenmin Park, also known as Sera Yume Park, is a family-friendly destination in Hiroshima where both adults and children can enjoy a relaxing day outdoors. The park makes use of the natural landscape with themed open spaces perfect for picnics, strolling, and fun activities like ground golf.
At the heart of this attraction is Sera Winery, which collaborates with around 30 local farms and growers in Sera Town to cultivate grapes and produce high-quality wines. Visitors can sample unique varieties such as Honey Venus and Muscat Bailey A, offering a chance to savor flavors not commonly found elsewhere. Each grape variety has its own distinct character, making every tasting a delightful experience.
For special occasions, the winery also offers custom-label wines, where guests can create a one-of-a-kind bottle with personalized design and printing—perfect for anniversaries, gifts, or keepsakes. With a wide range of choices from white, red, and rosé wines to sweet and dry selections, you’ll be spoiled for choice. Seasonal events, such as the Hiroshima Carp Victory Sale, are also held here, adding even more excitement to your visit.

◎ Summary

Sera offers countless attractions and unique experiences you can’t find anywhere else. From seasonal flower festivals to fruit-picking activities, every visit brings something new. The region is also known for fresh local produce and gourmet dishes that showcase the flavors of Hiroshima. Just a short trip from Hiroshima City, Sera is a must-visit for travelers looking to discover another side of the prefecture.

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A Town in Full Bloom! Top 5 Must-Visit Tourist Spots in Sera, Hiroshima