6 recommended tourist spots in Sanjo City, Niigata Prefecture! A noteworthy craftsman town overflowing with Nature and History!

Sanjo City in Niigata Prefecture is known as one of the leading industrial cities in the region. Blades, hardware, and cast metal products from “Tsubame-Sanjo” are renowned throughout Japan. Today, this craftsman town is gaining worldwide attention.

But Sanjo City is not only a town of artisans. It also offers many tourist attractions where you can explore historical sites and cultural heritage, along with scenic spots that let you experience the beauty of Sanjo’s nature. The city is easily accessible via the Joetsu Shinkansen at “Tsubame-Sanjo Station.” Discover Sanjo from various angles and experience its charm firsthand!

1. Experience Sanjo's traditional craftsmanship at Sanjo Blacksmith Dojo

Sanjo City in Niigata Prefecture is nationally renowned for its hardware industry. One tourist spot where you can experience the foundational “blacksmithing” skills firsthand is the “Sanjo Blacksmith Dojo.”

The origins of Sanjo’s hardware industry date back to the early 17th century. At that time, the magistrate assigned to Sanjo Castle encouraged the residents of the Tsubame-Sanjo area, who were worn out by frequent natural disasters, to engage in the production of traditional Japanese nails as a secondary occupation. It is said that blacksmiths were invited from Edo (now Tokyo) for this initiative. Eventually, active exchanges between hardware wholesalers and blacksmiths led to the production of goods beyond just Japanese nails.

Under this tradition, blacksmiths in Sanjo began offering workshops on crafting small knives, which became the foundation of the dojo. “Sanjo Blacksmith Dojo” was established to share blacksmithing techniques with a wide audience, including tourists.

At “Sanjo Blacksmith Dojo,” you can try making Japanese nails—the cornerstone of Sanjo’s hardware industry—and even create your own unique paper knife using a five-inch nail! You can also learn how to sharpen knives, a notoriously difficult task, with the gentle guidance of a former blacksmith. Occasionally, special workshops are held temporarily, so it’s recommended to check the website. Come and experience the charm of traditional blacksmithing and craftsmanship to your heart’s content during your visit to Sanjo City.

2. Watch and learn about Sanjo's manufacturing culture through Factory Tours

If you want to delve deeper into Sanjo’s craftsmanship, visit the factories and workshops to observe the actual manufacturing process. In Sanjo City, several factories and workshops—especially those specializing in metal products—open their doors to local residents and tourists. In addition to observing the work process, some facilities also have product exhibits and sales areas.

In essence, the entire city of Sanjo is like a “craftsmanship museum”! You’ll also discover special souvenirs unique to Sanjo tourism. Why not include a tour of some of these factories and workshops in your travel itinerary?

When visiting, please note that certain rules such as specific times and appropriate attire may apply, and these can vary by location. It’s recommended to inquire ahead of time about requirements like reservations and the availability of guided tours. Below are some factories and workshops open for tours—take a look and enjoy witnessing the world-renowned skills of Sanjo’s craftsmen firsthand.

◆ Suwada Manufacturing Co., Ltd.

◆ Aida Goudou Kougyou Co., Ltd.

◆ Snow Peak Inc.

◆ Maruto Hasegawa Kosakujo Inc.

◆ Kakuri Manufacturing Co., Ltd.

◆ Kondo Manufacturing Co., Ltd.

3. Discover Sanjo’s History and Culture at the Historical Folk and Industry Museum

In Sanjo City, where the Igarashi River flows into the Shinano River, the rich natural environment has nurtured local customs and culture. The “Sanjo Historical Folk and Industry Museum” showcases the region’s history and distinctive characteristics in full detail.

Inside the museum, historical cultural assets from the Jomon period to the modern day, as well as notable figures associated with Sanjo City, are introduced. Exhibits include artifacts collected from the Jomon-period Yoshinoya Ruins in the Sakae area of Sanjo and relics unearthed from the Honai Sannouyama Burial Mound Group within the city. These displays convey the long-standing human presence and activity in the Sanjo region.

Visitors can also view a variety of everyday tools used by the people of Sanjo over the ages. Displays feature items from Sanjo’s representative industries such as metalworks and traditional “Sanjo Kites,” offering an engaging opportunity to learn about the depth of the local history and culture.

Additionally, the museum building itself is a highlight worth savoring during your visit. Originally constructed as a martial arts hall called “Butokuden,” this building is registered as a Tangible Cultural Property of Japan. The “Sanjo Historical Folk and Industry Museum” itself tells the story of Sanjo’s past, enriching your sightseeing experience in the city.

4. Appreciate the Arts of Sanjo through a Tour of Temples and Shrines Related to Uncho Ishikawa

Uncho Ishikawa settled in Sanjo City and left behind numerous sculptures across Niigata Prefecture. Here are some tourist sites in Sanjo City where you can view his works. A major feature is that these works are not housed in museums but are primarily found in temples and shrines. While enjoying a temple and shrine tour, you can connect with the spirit of this great Edo-period artist who left such a significant legacy in Sanjo.

Though many of his works have been lost to disasters over the years, Uncho Ishikawa’s art still lives on throughout Niigata. Among the most essential sites are the temples and shrines in Sanjo, his main area of activity. Be sure to appreciate the masterpieces of this great sculptor while sightseeing in Sanjo.

◆ Honjoji Temple – Head Temple of the Hokke Sect

Founded in 1297 by Saint Nichiin, Honjoji is the head temple of the Hokke sect. Upon passing through the main gate, visitors will find an impressive main hall, a guest hall, a bell tower, and other architecturally striking structures. Also captivating is the large garden on the grounds known as Sanki-en. During the autumn foliage season, a vibrant spread of colorful trees creates an atmospheric sightseeing experience.

At Honjoji, Uncho Ishikawa’s surviving works include the sculpture “Flying Dragon” at Henshoin, and lifelike sculptures of a “Turtle” and “Ox.” Admission to the Treasure Hall, which houses several of his works, requires a fee, but it’s well worth it for tourists. Additionally, Uncho Ishikawa is buried at Honjoji, where his grave stands. Be sure to visit it as well and reflect on the great figure who left such a valuable legacy in Echigo and Sanjo.

◆ Isurugi Shrine

Isurugi Shrine preserves sculptures created by Uncho Ishikawa in his later years. In 1868, the shrine’s worship hall suffered a fire, and Uncho Ishikawa was commissioned to sculpt works during the reconstruction. When visiting, first take note of the dragon sculpture. It remains on the “kōhai”—a type of extended roof-like structure at the front of the worship hall. The dragon, intricately and dynamically carved down to the finest detail, embodies the skill of Uncho, often called “Japan’s Michelangelo.”

Other points of interest include carvings on the side screens depicting stories such as “Kato Kiyomasa and the Koreans.” Inside the worship hall, the railings also feature carvings based on various tales of bravery. However, please note that these railing carvings may not be viewable if a caretaker is not present.

To reach the worship hall at Isurugi Shrine, visitors must ascend more than 400 stone steps up a small hill, offering a pleasant walk through Sanjo’s natural scenery. At the top, you’ll be greeted by the world of Sanjo’s great sculptor.

5. Masumisha Shrine

As its name suggests, combining the characters for "measuring box (masu)" and "winnowing basket (mi)," Masumisha Shrine is dedicated to the deity of rice cultivation. It has long attracted worshippers from across the Sanjo region and beyond throughout Niigata Prefecture.

In 1683, during a severe famine, a sacred portable shrine (mikoshi) set out from Ise Grand Shrine to bring salvation. As it traveled across the country, it came to a sudden stop in what is now the Shimo-Oura area of former Shimoda Village. The shrine was then built at that very site to enshrine both the mikoshi and its divine spirit—thus beginning the history of Masumisha Shrine. Following its establishment, crop yields recovered, and the shrine gained fame for its blessings.

Nestled within the Shimo-Oura village community, the shrine grounds are enveloped by trees, creating a tranquil atmosphere. The precinct includes a main hall, a worship hall, and a heiden (offering hall), all of which are designated tangible cultural properties by Sanjo City. Among them, the worship hall is a must-see. The building itself is impressive, and its intricate carvings are not to be missed. The dragon carved on the front, full of energy and vividly colored, is especially striking.

Inside the worship hall, you’ll also find an ink painting by Kano Ansentakanobu—the artist who painted wall panels for Edo Castle. His work here, “Flying Dragon on the Grand Ceiling,” is preserved. Why not plan your visit during the spring or autumn festivals when the dragon is celebrated and comes to life?

6. Fully enjoy Sanjo City’s nature in the Shimoda Area

To immerse yourself in the natural beauty of Sanjo, the Shimoda area is highly recommended. It offers some of the most beautiful landscapes in Niigata Prefecture. Flowing through the area is the Igarashi River, a tributary of the Shinano River, and standing proudly nearby is the scenic “Yagigahana” cliff welcoming tourists. The surrounding area is filled with lush pastoral scenery, perfect for a refreshing walk in crisp air.

There are many other fascinating spots to visit: hot springs and campsites with panoramic views of Yagigahana, and walking trails where you can encounter colonies of the rare Himesayuri lily. These experiences will surely become cherished memories of your Sanjo travels. Let the murmur of the Igarashi River guide your way as you savor Sanjo’s abundant natural beauty.

◆ Yagigahana

Located upstream on the Igarashi River, a tributary of the Shinano River—Japan’s longest—this scenic site is one of Niigata’s top 100 destinations. Yagigahana is a towering quartzite cliff over 200 meters high, rising dramatically amid Sanjo’s pastoral landscape. The sheer power of its presence is awe-inspiring. The area is rich in nature, with cherry blossoms blooming nearby in spring and brilliant foliage in autumn—offering seasonal beauty year-round.

Since ancient times, the cliff face of Yagigahana has also been known as a breeding ground for falcons—regarded as messengers of the gods—and is designated a National Natural Monument. During your visit, you may even catch a falcon performing a graceful dance in Sanjo’s sky.

◆ Yagigahana Auto Campground

Located just a short distance from the powerful cliff, this popular tourist spot lets you enjoy the outdoors amid stunning scenery. The Igarashi River flows nearby, and the open landscape offers views of mountains and farmlands—making it an ideal base for exploring the Shimoda area. One of its highlights is the chance to view Yagigahana’s changing appearance from morning to night during your stay—don’t forget your camera! Enjoy Shimoda’s natural beauty in fresh greenery in spring or vibrant colors in autumn.

◆ Iiyuratei

Iiyuratei is a sightseeing spot where you can enjoy the spectacular view of Yagigahana. This is a day-use hot spring facility where the open-air bath offers a breathtaking view of the massive cliff and surrounding nature right before your eyes.

Before exploring Shimoda, you can gaze at the scenery here to plan your journey. Or, after sightseeing around Sanjo, you can soak in the bath, relax, and reflect on your trip. Whether as part of your Shimoda visit or an accent to your entire Sanjo tour, this place is highly recommended.

◆ Himesayuri Trail

The Himesayuri Trail is a mountain path leading to the ruins of Takajo Castle, where these charming lilies bloom in profusion. These delicate flowers, which have long grown in colonies in Shimoda, are at their peak from spring to early summer. This is the perfect sightseeing destination to experience Sanjo’s unique natural environment.

Takajo Mountain takes only about an hour to climb, making it an easy and enjoyable hike. While admiring the soft pink blossoms and listening to the whispers of wild birds, spend a peaceful moment along your Sanjo journey on the Himesayuri Trail.

◆ Yagi Shrine

Located at the foot of Yagigahana on the right bank of the Igarashi River, Yagi Shrine is a valuable historical site designated a cultural property of Sanjo City. It’s a recommended sightseeing spot for nature walks during your visit to Shimoda. Beyond the red torii gate stretches a straight path through the trees. At its end, the main hall, worship hall, and offering hall stand solemnly against the backdrop of scenic beauty, exuding a quiet sense of time.

Originally situated at the summit of Yagigahana, Yagi Shrine was later relocated to its current location. Along the path and within the wooded grounds, there are cedar trees over 300 years old, letting you feel the passage of time since its relocation. From the shrine grounds, you can also view the mystical rock formations of Yagigahana—once revered in ancient nature worship—and enjoy a unique perspective on Shimoda’s landscape.

◎ Summary

We’ve carefully selected and introduced the top recommended areas and spots for sightseeing in Sanjo City. It’s a historic town of craftsmanship and artisans. At the same time, it’s blessed with abundant nature. There’s no shortage of places that will pique your interest. Try combining various destinations in your itinerary to fully enjoy the charm of Sanjo City.

Ishikawa Uncho came to Sanjo through an encounter with a hardware wholesaler. Today, hardware remains one of the core industries you can "encounter" in Sanjo. Uncho, in turn, gave us opportunities to “encounter” the profound beauty of sculpture. Perhaps it was his encounter with Sanjo’s natural environment that stirred the soul of this artist. May your own trip to Sanjo also bring you a heart-moving encounter!

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6 recommended tourist spots in Sanjo City, Niigata Prefecture! A noteworthy craftsman town overflowing with Nature and History!