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Sweet or savory, both are delicious! 4 exquisite souvenirs from Fujinomiya City, Shizuoka Prefecture

Sweet or savory, both are delicious! 4 exquisite souvenirs from Fujinomiya City, Shizuoka Prefecture

Mar 5, 2026
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Sweet or savory, both are delicious! 4 exquisite souvenirs from Fujinomiya City, Shizuoka Prefecture

When you hear the name Fujinomiya, many people immediately think of “Fujinomiya Yakisoba.” This local specialty has even won first place at the B-1 Grand Prix for local gourmet foods. Its chewy, gummy-like noodles mixed with crispy meat scraps and savory dried bonito flakes are addictively delicious.

So many tourists come all the way to Fujinomiya just to eat this yakisoba, making it a souvenir that is sure to be appreciated. Marumo Foods’ noodles can be easily purchased at supermarkets in Fujinomiya City, and sets including sauce and meat scraps are also sold—perfect for souvenirs!

Name: Marumo’s Yakisoba (Marumo Foods)
Address: 235 Yumizawa-cho, Fujinomiya City
Official/Related Website: http://www.marumo-sh.co.jp/

2. Fujinishiki

If you want to buy local sake as a souvenir, “Fujinishiki” from Fujinishiki Brewery is recommended. Founded in the Genroku era, this long-established brewery carries on traditions passed down through the generations. Their carefully crafted sake is made using spring water drawn from Mt. Fuji.

Produced at the foot of Mt. Fuji, Fujinishiki is full of rich flavor. It makes a great gift for sake lovers, and you might even want to buy some for yourself as a memento of your visit. It is also available at liquor stores and supermarkets in Fujinomiya City, so be sure to check it out.

Name: Fujinishiki (Fujinishiki Sake Brewery Co., Ltd.)
Address: 532 Kamiyuno, Fujinomiya City
Official/Related Website: http://www.fujinishiki.com/page/item/index.html

3. Mt. Fuji Cheesecake

Located in Asagiri Highlands, “Makaino Farm” is a popular tourist spot in Fujinomiya City. One of its most popular souvenirs is the “Mt. Fuji Cheesecake.” This cheesecake, made with milk from Makaino Farm, spreads a rich cheesy flavor in your mouth with a silky smooth texture—so delicious you’ll want it again after just one bite. It’s the perfect gift for family and friends, but also one you’ll want to keep for yourself. Since Asagiri Highlands offers stunning views of Mt. Fuji, be sure to stop by during your visit to Fujinomiya and bring home this exquisite cheesecake as a souvenir!

Name: Mt. Fuji Cheesecake (Makaino Farm)
Address: 1327-1 Uchino, Fujinomiya City
Official/Related Website: https://www.makaino.com/

4. Hai-Pousse (Cheese)

Close to the famous tourist spot Fujisan Hongū Sengen Taisha Shrine, you’ll find “Fuji no Kashidokoro Toutarou.” One of their most popular treats is the Hai-Pousse: a fluffy, round pastry filled with cheese butter. Its melt-in-your-mouth flavor is so good it will bring a smile with the first bite, and it’s beloved by the people of Fujinomiya as well.

Name: Fuji no Kashidokoro Toutarou Main Store
Address: 8-3 Omiya-cho, Fujinomiya City
Official/Related Website: http://toutarou69.com/

◎ Summary

So, how did you like this introduction of four exquisite, long-loved souvenirs from Fujinomiya City? From the famous Fujinomiya Yakisoba to other locally cherished delights, gifting these will surely bring a smile. The view of Mt. Fuji from Fujinomiya is powerful and breathtaking, so make sure to stop by, enjoy the sight of the mountain, and choose some unforgettable, delicious souvenirs!

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