Searching for souvenirs in historic Austria! 5 recommended shopping spots

When you think of Austria, music and art, along with the old and beautiful cityscapes dating back to the Habsburg Empire, come to mind. One of the pleasures of sightseeing in Austria is being able to shop while enjoying these luxurious views.

Typical souvenirs include Swarovski, which originated in Austria, Vienna specialties like "Sachertorte," "Mozartkugeln" (Mozart chocolate balls), and "Manner Wafers." Of course, Mozart merchandise is also popular.

Here, we introduce areas where you can enjoy uniquely Austrian shopping. Be sure to check them out while sightseeing in Austria.

1. Getreidegasse

Getreidegasse, a famous tourist attraction in Salzburg and home to Mozart’s birthplace, is also a popular shopping street filled with Austria’s finest offerings. Tourists often rave about the classical silver-crafted shop signs. Each one is so beautiful it could be considered a work of art, and even just window shopping gives you a taste of Austrian tradition.

Along Getreidegasse, you’ll find boutiques selling souvenirs, general stores, sweet shops, traditional costume stores, umbrella shops, jewelry shops, and more. From luxury goods to affordable items, there’s something for everyone. After a round of shopping, it's also recommended to enjoy a leisurely tea at a café while taking in the cityscape.

2. Café Sacher

One classic souvenir from Austria is the Sachertorte. This popular cake in Austria is known for its apricot jam and chocolate, and is said to have been created in 1832 by Franz Sacher, a junior chef who served Austrian nobility.

While many places, both in and outside Austria, sell Sachertorte, Hotel Sacher, founded by Franz's second son Eduard, and the long-standing Demel pastry shop in front of the Imperial Palace are considered the original and authentic sources.

Take-home tortes can be purchased at Café Sacher, attached to Hotel Sacher. The souvenir versions come in wooden boxes and last for about two weeks. The shop is always busy, so allow plenty of time for your visit. Naturally, enjoying tea and cake in the café is also highly recommended. By the way, there is also a Café Sacher in Salzburg.

3. Ostern in Salzburg and Christmas in Salzburg

Located east of Getreidegasse in Salzburg on Judengasse are two shops: “Ostern in Salzburg” and “Christmas In Salzburg.”

The former, Ostern, refers to Easter—the Christian celebration of resurrection. This shop sells a large variety of Easter eggs year-round. They range from creatively designed eggshells with ribbons, cute illustrations of flowers and animals, luxurious gold-decorated ones, to elaborately wrapped fabric eggs. They’re a joy to look at! For those hesitant to carry fragile items home, there are also wooden Easter eggs available.

The other shop, “Christmas In Salzburg,” sells Christmas goods year-round. Even if you’re not a fan of the cold, you can still experience Austria’s Christmas atmosphere anytime.

4. Mariahilferstraße

Mariahilferstraße, stretching from Vienna’s Westbahnhof (West Station) to the Museum of Art History, is one of Austria’s most popular shopping areas, lined with over 100 specialty stores. Unlike the high-end Kohlmarkt, here you’ll find supermarkets, department stores, sports shops, electronics retailers, household and interior goods, bookstores, and toy shops for children. Part of the street is pedestrianized, making it lively with Austrians strolling and shopping.

Naturally, there are also fast food outlets and restaurants if you get hungry. If you walk to the eastern end, you can seamlessly transition into sightseeing in the old town. And if your feet get tired, there’s no need to worry—the subway runs right beneath the street.

5. Kohlmarkt and Graben

Kohlmarkt, stretching from in front of the Imperial Palace, and Graben, which branches off toward St. Stephen’s Cathedral, are main streets that you’ll surely walk while sightseeing in Vienna. Developed through many royal purveyors, these streets still boast traditionally elegant architecture. Along the spacious Graben and its side alleys, you’ll find many internationally renowned luxury brands like Tiffany, Cartier, and Chopard.

Together with Kärntner Straße, which runs from St. Stephen’s Cathedral to the State Opera House, this area is packed with souvenir shops, meaning you can likely find everything you need here.

◎ Summary

In Austria, especially in Vienna—known as the cultural capital of Europe—there are not only tourist attractions but also plenty of shopping spots.

Other popular Austrian souvenirs include “candied violets” and “Mozartkugeln.” In Austria, full of stylish and historic shops, shopping in these elegant settings becomes a wonderful part of your travel memories. Beyond the classic souvenirs, stationery and books also make excellent gifts from Austria.

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Searching for souvenirs in historic Austria! 5 recommended shopping spots