4 charming tourist spots in Tobe Town, Ehime Prefecture! The Pottery Town Famous for Tobe-yaki

Known as the “Town of Pottery,” Tobe Town is located in the central part of Ehime Prefecture. While preserving over 220 years of Tobe-yaki pottery tradition, the town continues to cherish its culture.

Tobe Town is known for its many visually enjoyable sightseeing spots. Here, we’ve picked out four: the Ehime Prefectural Tobe Zoo, the famous plum blossom garden Nanaoreshi Plum Grove, the Tobe-yaki Traditional Industry Hall where you can learn about the history of Tobe-yaki, and the Tobe Thrust Fault, which features an impressive reverse fault. The more you explore, the more you’ll appreciate the town’s charm!

1. Enjoy events and animal care experiences at “Ehime Prefectural Tobe Zoo”

The expansive “Ehime Prefectural Tobe Zoo” features creative touches such as animal footprints leading from the parking area to the entrance. Inside the zoo, African elephants, polar bears, penguins, and chimpanzees welcome visitors.

Along with daily activities, the zoo hosts seasonal events. Children particularly enjoy feeding and animal care experiences. The Tobe Zoo is a family-friendly destination that can also be enjoyed by adults visiting together.

2. A tourist spot where you can experience the gentle arrival of spring with all your senses: “Nanaoreshi Plum Grove”

The “Nanaoreshi Plum Grove” boasts over 10,000 blooming plum trees. Every February to March, the Nanaoreshi Plum Festival is held with great festivity.

The festival includes various interactive games and activities, such as mochi-throwing, bingo, and a plum seed-spitting contest, making it popular among visitors.

During the plum blossom season, when spring’s arrival feels just around the corner, the sight and scent of the blossoms bring a sense of joy and anticipation. It’s the perfect place to enjoy the serene beginning of spring with all five senses.

3. Symbolized by a giant pot and pottery wheel: “Tobe-yaki Traditional Industry Hall”

Tobe-yaki, with a history of over 240 years, can be explored at the Tobe-yaki Traditional Industry Hall. Recognized as a traditional craft and intangible cultural asset, this valuable pottery continues to pass down its legacy. The hall features exhibits and materials showcasing the history and artistry of Tobe-yaki, making it a key sightseeing spot in town.

Its symbols—a giant pot over two meters tall and Japan’s largest pottery wheel, shaped like a globe—make it a striking landmark. The hall also hosts exhibitions and events to keep visitors engaged, and the gift shop offers pottery pieces for sale. Stop by to learn about and experience the charm of Tobe-yaki’s long-standing tradition.

4. A sightseeing spot where you can see a reverse fault: “Tobe Thrust Fault Park”

Tobe Thrust Fault Park is where you can observe the nationally designated natural monument, the “Tobe Thrust Fault.” Unlike normal faults, this one is a reverse fault, meaning older geological layers have moved above newer ones—a rare occurrence. It’s part of the great Median Tectonic Line, Japan’s largest fault zone, formed around 14 million years ago due to shifts in the Earth’s crust.

The park around the fault includes suspension bridges, walking trails, and cherry blossom spots. Surrounded by mountains, it offers a relaxing atmosphere with plenty of shade—ideal even during summer. When the Tobe River’s water level is low, the fault is more visible, and the area also becomes a nice place for water play.

◎ Summary of Tobe Town’s Tourist Attractions

Tobe-yaki pottery, a symbol of Tobe Town, is cherished as practical everyday tableware. Whether you’re a pottery enthusiast or not, its unique character can be appreciated by anyone. This is a wonderful opportunity to take an interest in its crafting process as well.

In addition to pottery, Tobe Town is also known for fresh local fruits such as mandarins, peaches, and kiwis. Enjoy the delicious produce along with sightseeing to fully experience the charm of Tobe Town.

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