Name: Yuzawa Kogen Ropeway
Address: 490 Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture (Yuzawa Kogen Ski Resort / Panorama Park)
Official Website: https://www.yuzawakogen.com/
29 Recommended Tourist Spots in Echigo-Yuzawa! A Destination for All Seasons
Echigo-Yuzawa in Niigata Prefecture is known as a tourist town bustling with many skiers during the winter season. The natural beauty of Echigo-Yuzawa, shaped by the Echigo Mountains, offers a variety of charms throughout the seasons, delighting visitors not only in winter but also in summer. Additionally, the unique local specialties nurtured by its abundant nature, as well as tourist spots that showcase the region's cultural and historical roots, should not be missed. Let’s explore Echigo-Yuzawa and discover the many attractions it has to offer throughout the year.
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29 Recommended Tourist Spots in Echigo-Yuzawa! A Destination for All Seasons
- 1. Yuzawa Kogen Ropeway & Yuzawa Kogen Alp no Sato
- 2. Dragondola
- 3. Tashiro Ropeway
- 4. Futaiko (Futai Dam)
- 5. Okky Hydropower Station OKKY Museum
- 6. Naeba Independence Boardwalk
- 7. Daigenta Lake
- 8. Shijuuhachi Falls (48 Falls)
- 9. Daigenta Canyon Campground
- 10. Experience Workshop “Daigenta”
- 11. Pottery Studio "Asahi Kiln"
- 12. Yuzawa Town Historical Folk Museum "Yukiguni-kan"
- 13. Yuzawa Central Park
- 14. Forest Adventure Yuzawa Nakazato
- 15. Yuzawa Fishing Park
- 16. Ponshukan Echigo Yuzawa Station Branch
- 17. Michi-no-Eki Mitsumata
- 18. Yukiguni no Yado Takahan - Kasumi Room
- 19. Zuisho-an
- 20. Masudomari
- 21. Shirataki Sake Brewery
- 22. Yuzawa Strawberry Village
- 23. Arato Castle Ruins
- 24. Ikedaya, Former Mikuni Kaido Waki-Honjin
- 25. Ime Shrine
- 26. Takizawa Park and Fudo Falls
- 27. Echigo Yuzawa Ski Shrine
- ◎ How to Get to Echigo Yuzawa
1. Yuzawa Kogen Ropeway & Yuzawa Kogen Alp no Sato
The Yuzawa Kogen Ropeway connects the Echigo-Yuzawa hot spring town to the summit of Yuzawa Kogen, spanning approximately 1,300 meters. On sunny days, why not start your sightseeing journey to the highlands right after arriving at Echigo-Yuzawa Station? The base station is conveniently accessible from the hot spring town!
The red "Alpen Flora" car and blue "White Spool" car invite you to enjoy fresh greenery in spring, vibrant autumn foliage, and a snowy winter wonderland. The Yuzawa Kogen Ropeway is one of the largest in the world, accommodating up to 166 passengers. During your aerial journey to the summit, you can marvel at the stunning natural scenery of Echigo-Yuzawa and its surroundings through the large windows.
A designated Lovers’ Sanctuary features the "Sky Bell," offering a panoramic view of the majestic Tanigawa mountain range. Other highlights include the free "Cloud Foot Bath" and the "Friendly Goat Farm," which are highly recommended.
The Kokia fields are also stunning.
The wide summit area is best explored using the free shuttle bus or free lifts. Stroll around the highlands, enjoy various attractions, and take in the spectacular views. In winter, it also becomes a skiing destination, making it a year-round attraction suitable for visitors of all ages in Echigo-Yuzawa.
◆ Alpine Botanical Garden "Alp no Sato"
Take the free shuttle bus from the summit station to Alp no Sato. At Alp no Sato, you can explore sights such as Ayame Pond and the Rock Garden. The Rock Garden, built using rocks excavated during the construction of the Joetsu Shinkansen's Oshima Tunnel, showcases a diverse array of alpine plants.
◆ Walking & Trekking
In the summit area, you’ll find walking routes ranging from easy strolls to several-hour trekking courses that let you fully enjoy the refreshing highlands. The route from the "Wind Terrace" to the Rock Garden takes about 30 minutes and is ideal for a quick walk. If you have more time, try the panoramic ridge route, which takes about 2.5 hours and offers even better views.
◆ Attractions and Play Equipment
Along the trails, the summer bobsled whizzing past is an exhilarating sight. Try the thrilling zipline for an adrenaline rush! Go-karts and play equipment are also popular with younger children.
2. Dragondola
Echigo-Yuzawa is filled with many "Japan's best" attractions! The Dragondola, an 8-passenger gondola connecting Naeba Gondola Base Station to the summit station, is Japan's longest gondola with a total length of approximately 5.5 kilometers. Enjoy a 25-minute aerial journey connecting the summit at Tashiro Plateau, offering stunning seasonal views. The autumn foliage is especially breathtaking, with a colorful carpet of trees spreading below, allowing you to fully savor the autumn charm of Echigo-Yuzawa. Don’t forget your camera when passing over the Kiyotsu River flowing through the autumn leaves—this is one of the most recommended scenic spots in Echigo-Yuzawa!
The altitude difference between the base and summit stations is about 425 meters, involving a series of climbs and descents to reach the summit. There are some steep ascents and descents along the way, providing a thrilling experience. The powerful scenery adds to its appeal, captivating visitors to Echigo-Yuzawa. A free shuttle bus runs from Naeba Prince Hotel to the Naeba Gondola Base Station, but it’s also a pleasant 20-minute walk if you prefer.
Name: Naeba Dragondola
Address: Mikuni, Yuzawa Town, Minamiuonuma District, Niigata Prefecture (Naeba Ski Resort)
Official/Related Website URL: https://www.princehotels.co.jp/ski/naeba/dragondola/
3. Tashiro Ropeway
Another must-see ropeway in Echigo-Yuzawa is the Tashiro Ropeway. This 91-passenger ropeway connects the Tashiro Lake side base station with the Kagura Ski Resort, spanning a total length of approximately 2.2 kilometers. Its proximity to National Route 17 makes it an easily accessible tourist spot.
Like the Dragondola, it offers spectacular views of the vividly colored foliage and the emerald-green Tashiro Lake during autumn. A standout feature of the Tashiro Ropeway is its see-through cabin floor, providing a thrilling view of the scenery below. From the highest ground clearance in Japan at 230 meters, you can fully enjoy the breathtaking landscapes of Echigo-Yuzawa.
At the summit observatory at an altitude of 1,413 meters, you can enjoy panoramic views of Tashiro Lake and Mount Naeba. Additionally, you can transfer to the Tashiro Second High-Speed Lift to explore more of the Tashiro Plateau. The summit station is only about 500 meters away from the Dragondola's summit station, making a sightseeing loop highly recommended.
Name: Tashiro Ropeway
Address: 1066 Mikuni, Yuzawa Town, Minamiuonuma District, Niigata Prefecture (Kagura Ski Resort Tashiro Station)
Official/Related Website URL: https://www.princehotels.co.jp/ski/naeba/dragondola/autumn/tashiro.html
4. Futaiko (Futai Dam)
The emerald-green Futaiko, visible from the Dragondola and Tashiro Ropeway, is a dam lake built on the Kiyotsu River, part of the Shinano River system. Interestingly, Futai Dam was also a filming location for the movie "Whiteout," making it a must-visit spot for fans.
The Shinano River, originating in Nagano Prefecture, forms a large flow in Niigata Prefecture by merging with various tributaries. Its fast currents in the mountainous heavy snowfall regions are used for several hydroelectric power projects, one of which resulted in the creation of Futai Dam and Futaiko.
Despite being an artificial dam lake, it blends seamlessly with nature, offering majestic views from the ropeways between Naeba and Tashiro. Not only can you see the dam's full scope, but it’s also an ideal destination for those looking to enjoy the fresh greenery and autumn leaves of Echigo-Yuzawa.
Name: Futaiko (Futai Dam)
Address: Mikuni, Yuzawa Town, Nakauonuma District, Niigata Prefecture
Official/Related Website URL: https://www.jpower.co.jp/damcard/futai.html
5. Okky Hydropower Station OKKY Museum
In the tributaries connecting the mountains to the Shinano River, hydropower generation utilizes the swift currents. The Okky Hydropower Station, formed by the Futai Dam and Futai Lake in Echigo-Yuzawa, is nicknamed “OKKY.” The station’s facility houses the OKKY Museum, a tourist spot where visitors can learn about the power generation facilities that leverage Echigo-Yuzawa’s natural surroundings.
The OKKY Museum does not require reservations, and admission is free. There are very few opportunities to observe a power station up close, making this a unique experience for tourists visiting Echigo-Yuzawa.
Additionally, remnants of mining routes from the construction period are preserved and open for exploration. You can also relax at the adjacent "Nobinobi Hiroba" (Stretch Out Plaza), making it a perfect spot for families with children.
Name: Okky Hydropower Station OKKY Museum
Address: 502 Mikuni, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL: https://www.jpower.co.jp/okky/index.html
6. Naeba Independence Boardwalk
The Naeba Independence Boardwalk is a wheelchair-accessible wooden path designed for anyone to enjoy forest bathing and nature walks in Echigo-Yuzawa. With a width of about 2 meters to accommodate wheelchair crossings, this unique path is constructed from wooden planks, hence the name “Boardwalk.”
A distinctive feature of this boardwalk is that the wooden planks are funded by donations from visitors. For 1,000 yen per plank, anyone can contribute to the project and leave a message, making it a memorable part of an Echigo-Yuzawa visit.
In spring, you can enjoy a stroll through colonies of skunk cabbage flowers. In summer, you’ll hear the occasional sounds of mountain streams while forest bathing. In autumn, combine the experience with gondola rides for breathtaking views of fall foliage. This is a versatile and charming tourist spot in Echigo-Yuzawa that offers seasonal experiences.
Name: Naeba Independence Boardwalk
Address: Mikuni, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL: https://www.pref.niigata.lg.jp/site/minamiuonuma-miryoku/1282766498305.html
7. Daigenta Lake
Daigenta Lake is a reservoir created by damming the Daigenta River, a tributary of the Shinano River, through Japan’s first arch-style dam. The lake is surrounded by a 1.5 km walking trail that takes approximately 20 minutes to complete. From the Kibou Bridge, visitors can enjoy views of Daigenta Mountain (1,598 m), known as the “Matterhorn of the East,” alongside the lake, making for a delightful walk. On calm, sunny days, the mountain reflects beautifully on the lake, offering an almost European scenic charm within Echigo-Yuzawa.
At Daigenta Lake, visitors can enjoy boating, feeding river fish, or simply relaxing to the soothing sound of water. The area also features Daigenta Canyon, where you can camp amidst the changing beauty of the seasons.
Name: Daigenta Lake
Address: 3064-17 Tsuchidaru, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL: https://niigata-kankou.or.jp/spot/6923
8. Shijuuhachi Falls (48 Falls)
Located downstream of Daigenta Lake, just below the No. 1 Sabo Dam, you’ll find Daigenta’s Shijuuhachi Falls. The name "Shijuuhachi," which means "48," signifies a large number. True to its name, the Shijuuhachi Falls is composed of numerous small waterfalls that welcome visitors to Echigo Yuzawa with splashes of water.
From the Shijuuhachi Falls Observation Deck near Daigenta-so, you can enjoy a panoramic view of the surrounding scenery and the crystal-clear waters cascading down. While other locations also have waterfalls with the same name, the cascade here spans approximately 200 meters, making it truly impressive. When visiting Echigo Yuzawa, especially the Daigenta area, make sure to stop by.
The falls offer different expressions throughout the year: fresh greenery and summer vibes, beautiful autumn foliage, and stunning ice formations in winter. Experience the diverse nature of Echigo Yuzawa through the ever-changing Shijuuhachi Falls.
Name: Shijuuhachi Falls
Address: Tsuchitaru, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL:https://bit.ly/2SlFtqs
9. Daigenta Canyon Campground
Nestled at the foot of Mount Daigenta and surrounded by a beech forest, this campground is a natural retreat. Alongside the site, the headwaters of the Daigenta River flow toward the lake, providing fresh spring water that elevates your camping meals. On sunny days, you can fully enjoy playing in the river.
The campground offers several tent and campfire spots, allowing for a relaxing camping experience. The glamping sites have also been completely renovated!
Don’t miss the forest pizza-making experience, where you can bake authentic handmade pizzas using the on-site pizza oven. There’s also a nearby restaurant offering popular treats like Daigenta soft-serve ice cream.
At night, the clear weather reveals a sky filled with stars. Perhaps this scene resembles the setting in Yasunari Kawabata’s Snow Country. Gaze at the starry sky at night and unwind in preparation for the next day’s Echigo Yuzawa sightseeing. During the day, families, couples, and friends can enjoy this open space brimming with nature.
Name: Daigenta Canyon Campground
Address: 3064-17 Tsuchitaru, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL:https://daigenta.net/?page_id=649
10. Experience Workshop “Daigenta”
Further downstream from Shijuuhachi Falls, in the “Flower Village Area,” is the hands-on sightseeing facility “Daigenta Experience Workshop,” where you can try activities like soba noodle making and sasa dango (rice cake wrapped in bamboo leaves) making.
The buckwheat flour used for soba making is locally sourced from Echigo Yuzawa. Combined with “funori” (a seaweed binder essential for Niigata soba) and Daigenta River’s fresh spring water, the handmade soba is exceptional. Each activity is guided by friendly staff, ensuring even children can participate safely. As the workshop is indoors, it can be enjoyed regardless of the season or weather. In winter, they also offer miso-making experiences.
Though located in snow-covered Echigo Yuzawa, the workshop is open year-round, making it a great stop during winter sightseeing or after enjoying winter sports. It’s about a 25-minute bus ride from Echigo Yuzawa Station, and there’s parking available for those traveling by rental car.
Name: Experience Workshop “Daigenta”
Address: 6399-1 Tsuchitaru, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL:http://daigenta-kobo.jp/
11. Pottery Studio "Asahi Kiln"
Located near the experience workshop "Daigenta," the "Asahi Kiln" is another hands-on tourist facility where visitors can try their hand at authentic pottery during their trip. With guidance from experienced staff, this activity is suitable for everyone, from beginners to pottery enthusiasts. The process starts with kneading the clay, followed by shaping it on a manual or electric potter's wheel. You can create a one-of-a-kind piece as a keepsake of your visit to Echigo-Yuzawa. The staff handles the post-bisque work, and your completed piece can be shipped to your home, allowing you to continue exploring other attractions. For those interested, glazing can also be experienced.
A free parking lot is available, and the studio is accessible by a local bus from JR Echigo-Yuzawa Station. Its proximity to Daigenta Canyon makes it a convenient stop for tourists. Experience the rich nature of Echigo-Yuzawa while crafting your very own piece of pottery. Use the inspiration gathered during your trip to express yourself through pottery—it makes for both a memorable keepsake and a creative memento of your visit.
Name: Pottery Studio "Asahi Kiln"
Address: 6379 Tsuchitaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website URL: https://www.e-yuzawa.gr.jp/tougei/index.html
12. Yuzawa Town Historical Folk Museum "Yukiguni-kan"
To learn about the lifestyle, culture, and history of the snow-covered region of Echigo-Yuzawa, the "Yukiguni-kan" is a must-visit attraction. The museum features exhibits inspired by Yasunari Kawabata's novel Snow Country, which also lends its name to the facility.
On the first floor, visitors can enjoy a gallery of Japanese paintings, including 14 works based on the world of Snow Country. Highlights include Tatsuaki Takayama's Snow Country Moon and Chusaku Oyama's Kanjincho. There is also a corner displaying mementos from Yasunari Kawabata, providing a rich viewing experience.
On the second floor, a relocated traditional home's living room showcases life from the Meiji to early Showa eras. Items such as an old-fashioned irori (hearth) and tools evoke a sense of stepping back in time. The third floor is dedicated to numerous folk artifacts from Echigo-Yuzawa, including seasonal tools that reveal the ingenuity of people living in snowy regions. Discover how Echigo-Yuzawa's rich natural surroundings influenced the lives of its residents and immerse yourself in the world of Yasunari Kawabata. Visiting this museum will undoubtedly deepen your understanding of Echigo-Yuzawa's culture and history.
Name: Yuzawa Town Historical Folk Museum "Yukiguni-kan"
Address: 354-1 Yuzawa, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website URL: http://www.e-yuzawa.gr.jp/yukigunikan/
13. Yuzawa Central Park
For an active green-season experience in Echigo-Yuzawa, Yuzawa Central Park is a great option. The expansive park features facilities such as an athletics field, 18 tennis courts, and a baseball stadium. During summer, visitors can enjoy the leisure pool "Aurora" with its flowing pool and water slides.
In winter, the entire park becomes a snowmobile playground. Additionally, the Yuzawa Culture Center hosts various events, so be sure to check the schedule during your visit.
A unique feature of the park is its footbath. Relax and soak your feet after sports or while exploring nearby attractions. The footbath is free and open to everyone. An artificial stream flows nearby, offering a tranquil environment for unwinding while listening to the soothing sound of water. On sunny days, the open space feels refreshing and invigorating.
The park has parking for about 10 cars and is also accessible via a sightseeing bus running through Echigo-Yuzawa. On a clear day, enjoy the fresh air and outdoor activities in this spacious park.
Name: Yuzawa Central Park
Address: 151-1 Tsuchitaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website URL: https://sp.yuzawa-culture.com/?page_id=94
14. Forest Adventure Yuzawa Nakazato
Forest Adventure Yuzawa Nakazato is a popular tourist spot in Echigo Yuzawa where you can enjoy attractions utilizing natural trees. Originating in France, this forest experience facility lets you walk in the air, moving from tree to tree. In Europe, this activity is highly regarded as a program that nurtures children's independence and risk management skills in nature. Not just for children, adults can also fully enjoy it.
There are three types of courses tailored to different difficulty levels. Participants wear special harnesses to move from one tree platform to another. The zip slide, a wire lift, is especially thrilling, with a total length of approximately 155 meters and a take-off height of about 15 meters! While no instructor accompanies you, there is a safety briefing before you go out on the course. It's a great activity for families or couples to build a sense of unity. Experience this European activity in Echigo Yuzawa!
Name: Forest Adventure Yuzawa Nakazato (Yuzawa Nakazato Ski Resort)
Address: 5044-1 Tsuchitaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website: https://www.yuzawa-nakazato.com/summer/forest-adventure/
15. Yuzawa Fishing Park
Just about 10 minutes from the Echigo Yuzawa Interchange on the Kanetsu Expressway, you can enjoy fishing in a lush, green mountain stream. At Yuzawa Fishing Park, you can even have the fish you catch cooked and eaten on the spot. The facility also has a shop and a barbecue area where you can source ingredients locally. This is a fun outdoor experience to add to your Echigo Yuzawa sightseeing trip.
You can either catch fish with a rod or try your hand at grabbing them directly. Fishing gear is available for rent on-site, so you can come empty-handed. Kids love the fish-grabbing experience, so why not give it a try? Enjoy the vibrant nature of Echigo Yuzawa as you interact with char, yamame trout, and rainbow trout swimming gracefully in the streams. Suitable for all ages, this interactive sightseeing spot in Echigo Yuzawa will delight you. Even just listening to the sound of the flowing streams is soothing to the soul.
Name: Yuzawa Fishing Park
Address: 6191-512 Tsuchitaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website: http://www.yuzawa-fishingpark.com
16. Ponshukan Echigo Yuzawa Station Branch
Niigata is synonymous with sake, and "Ponshukan," located at Echigo Yuzawa Station, is a tourist spot where you can taste sake from all 93 breweries in Niigata. It’s also a great place to buy sake and specialty goods as souvenirs from Echigo Yuzawa.
For 500 yen (as of March 2022), you can enjoy a tasting experience at the “Koshinomuro” corner, where you receive a small sake cup and five coins. Insert a coin into the sake dispensers, which line the walls, place your cup, and the dispenser pours the sake. Each dispenser displays the label and description of the sake, along with whether it’s available for purchase on-site.
You can also buy cucumbers and enjoy them with miso or various regional salts. Located conveniently inside the station building at Echigo Yuzawa Station, it’s an ideal spot to visit while waiting for your Shinkansen. It’s perfect for picking out souvenirs during your Echigo Yuzawa trip.
Name: Ponshukan Echigo Yuzawa Station Branch
Address: 2427-3 Yuzawa, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website: https://www.ponshukan.com/
17. Michi-no-Eki Mitsumata
Located along the historic Mikuni Kaido, Michi-no-Eki Mitsumata is a popular tourist spot that captures the nostalgic charm of Echigo-Yuzawa. The station features a restaurant, café, and a local products corner, where you can enjoy the best of Echigo-Yuzawa, including local agricultural goods and souvenirs. It also has a covered, barrier-free parking lot and multipurpose restrooms, making it accessible and convenient for everyone.
The facility serves as a perfect base for exploring Echigo-Yuzawa, offering activities such as skiing in winter and Mount Naeba hiking or road trips along the historic routes during spring through autumn. Outdoor gear is also sold within the premises, allowing visitors to prepare for adventures on-site. Real-time updates on road and weather conditions are provided, making it a reliable resource for winter tourism in the snow-heavy region.
One of the highlights is the soothing foot baths, located both inside and outside the station. These baths use natural hot spring water and are free of charge, offering a relaxing experience for visitors. Additionally, the adjacent "Kaido no Yu" facility features open-air baths and operates until 9:00 PM.
Outside, a cycle stand is available, complete with free maintenance tools, making it an ideal rest stop for cyclists. The thoughtful amenities ensure a comfortable experience for all visitors. A convenient and welcoming spot for any Echigo-Yuzawa trip, make sure to visit Michi-no-Eki Mitsumata.
Name: Michi-no-Eki Mitsumata
Address: 1000 Mitsumata, Yuzawa Town, Niigata Prefecture
Official/Related Site URL: https://michieki-mitsumata.jp/
18. Yukiguni no Yado Takahan - Kasumi Room
Kawabata Yasunari's renowned novel "Snow Country" is set in Echigo-Yuzawa, where several locations connected to the story can be found. One such place is the Kasumi Room in the hot spring inn Yukiguni no Yado Takahan in Echigo-Yuzawa. This room is known to be the model for the one where the novel's character, Shimamura, stayed and was also used by Kawabata himself for writing during his stay.
The view of Echigo-Yuzawa from the window is exactly as described in "Snow Country". The room has been preserved as it was back then, allowing visitors to feel as though they've stepped into the world of the novel. Additionally, the inn features an exhibition room displaying Kawabata's works, calligraphy, and other pieces related to writers associated with Echigo-Yuzawa and Takahan. Photos from the time of "Snow Country" and images of the people who inspired the novel's characters are also on display, enhancing the visitor's understanding of the story.
Yukiguni no Yado Takahan is a place where you can deeply feel the connection between Kawabata Yasunari and Echigo-Yuzawa. Currently, the exhibition is free to view for staying guests, making it a great reason to book a stay.
Name: Yukiguni no Yado Takahan - Kasumi Room
Address: 923 Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Website URL: http://www.takahan.co.jp/
19. Zuisho-an
Zuisho-an, a Soto Zen temple in Echigo Yuzawa, is known for its two imposing Nio guardian statues created by the Edo-Meiji era sculptor Uncho Ishikawa. These 170-cm-tall statues, though repainted, retain the sculptor’s dynamic and captivating style. Positioned at the temple gate, they greet visitors with their powerful presence, reflecting Ishikawa’s deep artistic influence on the region.
Beyond the art, Zuisho-an’s tranquil grounds, adorned with bamboo groves, moss-covered stone paths, and a serene atmosphere, offer a peaceful retreat. During summer evenings, fireflies light up the area, adding to its charm as a natural attraction.
Just a 12-minute walk from Echigo-Nakazato Station or a short 10-minute drive from Yuzawa I.C., Zuisho-an offers a perfect blend of art and nature for visitors to enjoy.
Name: Zuisho-an
Address: 4595 Tsuchidaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official Website: https://bit.ly/2GKcHeD
20. Masudomari
Masudomari is a favorite spot for enjoying water activities in Echigo Yuzawa, conveniently located about 10 minutes by car from Yuzawa I.C. The river is divided into three areas, catering to diverse preferences. The shallow upper stream is ideal for families with small children, while the deeper downstream section provides adventurous activities such as diving from high rocks.
The midstream area features a waterfall-fed pool, home to clean-water species like kajika (rockfish), perfect for shallow snorkeling or simply relaxing.
Whether for an adventure or tranquil sightseeing, the dynamic river flows and surrounding natural beauty make Masudomari a must-visit spot for nature enthusiasts.
Name: Masudomari
Address: Tsuchidaru, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official Website: https://bit.ly/2OdlJqq
21. Shirataki Sake Brewery
Established in 1855, Shirataki Sake Brewery has been a cornerstone of Echigo Yuzawa for over 150 years. Its founder began sake brewing in Yuzawa-juku, utilizing the region’s abundant spring water. Located on the historically significant Mikuni Kaido, which connected Echigo to the Kanto region, the brewery flourished as it served sake to travelers and traders. Shirataki’s deep respect for water remains at the heart of its brewing philosophy today.
Visitors can explore the brewery’s showroom, where they can taste and purchase sake. Reservations are available for a more relaxed, crowd-free experience.
A guided brewery tour can also be arranged with advance booking by 5 PM the day prior. During the brewing season (September to late June), visitors have the rare chance to observe the sake-making process up close. For anyone intrigued by how Echigo Yuzawa’s celebrated sake is crafted, Shirataki Sake Brewery is a must-see destination.
Located just a 4-minute walk from JR Echigo Yuzawa Station and with parking on-site, the brewery’s proximity to Yuzawa’s hot springs makes it a perfect addition to your itinerary. Don’t miss the opportunity to immerse yourself in the authentic taste of Echigo Yuzawa’s sake.
Name: Shirataki Sake Brewery Co., Ltd.
Address: 2640 Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Site URL: https://www.jozen.co.jp/top/
22. Yuzawa Strawberry Village
Snow Country Agri-Park’s Yuzawa Strawberry Village offers a delectable opportunity to experience "Echigohime," a premium strawberry variety from Niigata. Known for its large, sweet berries, these strawberries thrive in Niigata’s unique climate and environment. The picking season runs from January through late June, making it an excellent winter and spring activity for tourists.
Visitors can pick strawberries, pay for them, and enjoy the fresh taste at their leisure. From March to June, you can also participate in a 30-minute all-you-can-eat session, depending on growing conditions. Despite the heavy snowfall in winter, "Echigohime" is cultivated in greenhouses, ensuring consistent quality. This painstakingly nurtured variety boasts a high sugar content and mild acidity.
Thanks to the greenhouse setup, strawberry picking is weatherproof, making it an enjoyable experience year-round. With wide pathways, the farm is accessible and welcoming for all. Located just 5 minutes by car from JR Echigo Yuzawa Station or Yuzawa I.C., Yuzawa Strawberry Village is a delightful stop on your Echigo Yuzawa adventure.
Name: Snow Country Agri-Park Yuzawa Strawberry Village
Address: 750-1 Kanda, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Site URL: http://www.yuzawajyuki.co.jp/ichigo/
23. Arato Castle Ruins
The Arato Castle Ruins in Echigo Yuzawa offer a glimpse into Japan’s tumultuous Sengoku era. Though the castle itself has vanished, preserved grounds and informative markers recount its rich history.
Constructed in 1578 by Uesugi Kagekatsu during the Otate no Ran, this castle was built to repel Kagetora, an adopted son of the Hojo clan. Its precisely documented construction date makes it a valuable cultural asset, designated by Niigata Prefecture in 1976. The site also has ties to Naoe Kanetsugu, a key figure in Japanese history, further enriching its significance.
Accessible via a 15-minute bus ride from JR Echigo Yuzawa Station to Shibahara Bus Stop, followed by a scenic 30-minute walk to the trailhead, the site is ideal for both history enthusiasts and nature lovers. The changing seasonal flora and the beauty of snow-dusted landscapes make it a popular trekking and photography spot. Discover the fusion of Echigo Yuzawa’s historical and natural charm at Arato Castle Ruins.
Name: Arato Castle Ruins
Address: Kanda, Yuzawa-machi, Minamiuonuma-gun, Niigata Prefecture
Official/Related Site URL: http://snow-country.jp/?a=contents&id=1026
24. Ikedaya, Former Mikuni Kaido Waki-Honjin
Located along the historic Mikuni Kaido in Echigo-Yuzawa, Ikedaya is a former post station that has been a designated Niigata Prefecture Cultural Property since 1954.
Remarkably preserved in its original form, Ikedaya has withstood the Boshin War in 1868 and a devastating Taisho-era avalanche. The Mitsumata district, once a bustling Edo-period post town along the Mikuni Kaido, continues to welcome travelers to Echigo-Yuzawa with its array of inns. Yet, finding a structure that has survived over 370 years is truly exceptional.
In the Edo period, it served as lodging for feudal lords’ retainers during the Sankin-Kotai system, and in the Meiji era, esteemed guests like Yamagata Aritomo and Mori Ogai stayed here. Today, Ikedaya invites visitors to immerse themselves in the history of a bygone era. Exploring this historic post town offers a unique perspective on the rich heritage of Echigo-Yuzawa—a must-see destination for history enthusiasts.
Name: Ikedaya, Former Mikuni Kaido Waki-Honjin
Address: 780 Mitsumata, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website:https://www.town.yuzawa.lg.jp/soshikikarasagasu/kosodatekyoikubu/kyoikuka/10/2/5770.html
25. Ime Shrine
Ime Shrine, located in Mitsumata, a district that echoes the charm of an Edo-period post town, is the shrine of Mt. Naeba, celebrated in mountain worship traditions. Enshrining the deities of agriculture and mountains, affectionately called "Juni-sama," the shrine is famous for its annual traditional festival held on July 12, attracting both locals and visitors.
The mikoshi (portable shrine), crafted over two centuries ago in Kansai, was transported by sea to Niigata and then via the Uono River to Muikamachi. On the festival day, mikoshi bearers donning traditional eboshi parade through Mitsumata, accompanied by the lively sounds of flutes and drums, with customary stops at historical sites like Ikedaya.
Ime Shrine is steeped in history, its name recorded in the ancient "Engishiki" compiled during the Heian period. Its tranquil, tree-lined pathway adds to its serene appeal, making it a noteworthy spot for experiencing the rich cultural heritage of Echigo-Yuzawa.
Name: Ime Shrine
Address: Mitsumata, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website: https://yaokami.jp/1154827/
26. Takizawa Park and Fudo Falls
Takizawa Park in Echigo-Yuzawa is home to the captivating Fudo Falls, a scenic spot often regarded as a source of spiritual energy. The park features two picturesque waterfalls flowing along Takizawa River. The larger Fudo Falls, nicknamed "O-Sen" (Large Cascade), drops 20 meters in two streams, while the smaller Kongo Falls, or "Ko-Sen" (Small Cascade), stands 15 meters tall. The term "Sen" is said to mean waterfall in the local dialect, and the area is further graced by a statue of Fudo Myoo.
This location’s reputation as a power spot stems from the union of the "male falls" on the left and the "female falls" on the right in a shared basin below, symbolizing harmony and love. It is believed that couples who pray here will strengthen their bond, making it a perfect destination for romantic visitors to Echigo-Yuzawa.
Conveniently located a 15-minute walk from Echigo-Yuzawa Station’s west exit, Takizawa Park and Fudo Falls offer a tranquil escape close to the onsen town. The park is also renowned for its stunning hydrangeas, making it an excellent seasonal destination during the bloom.
Note: Access to Fudo Falls is currently limited due to erosion control work. Contact the Yuzawa Town Tourism Association (025-785-5505) for the latest information.
Name: Takizawa Park – Fudo Falls
Address: Yuzawa, Yuzawa Town, Minamiuonuma District, Niigata Prefecture
Official/Related Website:https://niigata-kankou.or.jp/spot/6925
27. Echigo Yuzawa Ski Shrine
Fubao Ski Resort in Echigo Yuzawa is the birthplace of skiing in Yuzawa Town. The current ski tourism in Echigo Yuzawa began here. In fact, there is a unique tourist spot midway up this ski resort: the Ski Shrine.
Established in October 1976, the shrine was built to pray for the safety of skiers and the development of Echigo Yuzawa's tourism industry. A festival is held annually on December 12, coinciding with the opening of the ski season. The enshrined deity is Yukitei Yugen Myojin, depicted as a mountain deity wearing skis, resembling the Norwegian skiing god "Ullr."
Every March, the Echigo Yuzawa Onsen Snow Festival attracts many visitors. Fireworks at Fubao Ski Resort and the torchlight skiing said to originate from Echigo Yuzawa Onsen are must-see events during this period. In spring, cherry blossoms bloom quietly around the shrine's main hall. The combination of snowy mountain peaks and cherry blossoms is a unique feature of Fubao Ski Resort.
Not only in winter but also during the green seasons, consider visiting the shrine to pay respects to the mountain deity. The view of Echigo Yuzawa town from the ski resort is also breathtaking.
Name: Echigo Yuzawa Fubao Ski Resort Ski Shrine
Address: Yuzawa, Minamiuonuma District, Niigata Prefecture
Official/Related Website:http://snow-country.jp/?a=contents&id=1369
◎ How to Get to Echigo Yuzawa
Echigo Yuzawa is about 50 minutes by Joetsu Shinkansen from Niigata and 70 minutes from Tokyo. Doesn’t it seem surprisingly close?
If traveling from afar, you can fly to Niigata Airport and then take a limousine bus and the Joetsu Shinkansen to Echigo Yuzawa. Alternatively, a rental car from Niigata Airport will get you there in about two hours.
When thinking of Echigo Yuzawa tourism, many may immediately picture hot springs and snow. Indeed, during winter, the area is bustling with visitors seeking skiing, snowboarding, and hot springs. However, as seen above, Echigo Yuzawa also has plenty of attractions from spring to autumn. You can enjoy the area's seasonal charms year-round.
Winter's snow, spring's delicate blossoms, summer's vibrant greenery, and autumn's stunning foliage – the distinct seasons are one of Japan's features, and Echigo Yuzawa showcases these changes vividly. The history and culture nurtured by this climate and environment are unique to this region.
Echigo Yuzawa also offers culinary delights, including the famous Uonuma Koshihikari rice, Japanese sake, and hegi soba noodles. Echigo Yuzawa isn’t just a destination – it’s a year-round adventure waiting to be explored.
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