4 Recommended Souvenirs to Buy in London, the Fashion Capital of the UK

Today, we introduce some of the best souvenirs to buy in London, UK. London is widely known as a global fashion hub, home to numerous iconic brands that originated in the city. While there are many options to choose from, this guide will focus on souvenirs from London-based fashion brands.

1. BURBERRY

When it comes to brands that represent London, BURBERRY is one of the most iconic. From apparel and cosmetics to bedding, the brand offers a wide variety of stylish products, making it an excellent choice for souvenirs.

Additionally, since BURBERRY items in other countries are imported, they include additional tariffs, making them more expensive compared to buying them directly in London. Purchasing from BURBERRY in its home city is much more cost-effective. While there are numerous BURBERRY stores throughout London, the following location is an outlet store, offering even better deals.

2. Paul Smith

Paul Smith, a brand that has long been synonymous with style in Japan and is widely recognized worldwide, also has its headquarters in London. Interestingly, Paul Smith is both the brand name and the name of its founder.

The brand offers a diverse range of products, including general fashion, business wear, and underwear, making it a great choice for souvenirs. Paul Smith ties, handkerchiefs, and business card holders are popular gifts, especially during farewell and send-off seasons. Similar to BURBERRY, Paul Smith products sold in other countries include import taxes, making them more expensive than those bought directly in London. Although Paul Smith has several stores across London, the shop listed below specializes in outlet items, making it a great place to find discounted deals.

3. Lou Dalton

Lou Dalton is a relatively new London-based brand that has been around for just over a decade. It is particularly popular among men in their 20s and 30s. Known for its high-quality bespoke tailoring and expert cutting techniques, Lou Dalton has earned a strong reputation for craftsmanship and premium design.

The brand has yet to become widely known. Since it is still relatively rare, gifting a Lou Dalton T-shirt or long-sleeve shirt as a souvenir ensures a unique and stylish present that won’t be commonly seen elsewhere.

4. Chelsea Football Club

Football is one of the most famous sports in the UK, home to the globally renowned Premier League. While London hosts several top-tier football teams, Chelsea and Arsenal are among the most well-known. Chelsea, in particular, is a consistently high-ranking and competitive team, making it one of the most prestigious clubs in the world.

In London, there are official Chelsea shops where fans can purchase team jerseys and other merchandise. If you're a football enthusiast, this is the perfect place to find a souvenir to commemorate your visit.

◎ Summary

We have introduced several recommended souvenirs from London—what do you think? London is an easily accessible destination. As both a business hub and a popular city for tourism and shopping, we hope this guide will be useful for your next trip, whether for work or leisure.

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4 Recommended Souvenirs to Buy in London, the Fashion Capital of the UK