5 Beautiful Tourist Spots in the Former Hiki River Area of Shirahama Town, Wakayama Prefecture!

The Hiki River area in Wakayama Prefecture became part of Shirahama Town, Nishimuro District, following a municipal merger in 2006. Nestled between the sea and mountains, this area is rich in natural beauty and home to many scenic tourist destinations.

From breathtaking sunsets and beach swimming, to hands-on fun at a zoo or traditional indigo dyeing workshops, there are plenty of attractions and activities for both adults and children to enjoy.

The key appeal of this region isn't just admiring the views—but actually experiencing them yourself. Especially for children, these unique, hands-on experiences while traveling create unforgettable memories and valuable life experiences.

That’s why this area is highly recommended as a family-friendly destination. In this guide, we’ll introduce some of the most charming sightseeing spots in the Hiki River area.

1. Roadside Station “Shirahama Coast” (Shirahama Kaigan)

With breathtaking views of the sunset over the Pacific Ocean, this roadside station offers a panoramic look at Shirahama Coast, selected as one of the Top 100 Sunset Spots in Wakayama Prefecture. Located conveniently along Route 42, which runs through the heart of the Hiki River area, the station not only boasts beautiful views but also has a restaurant serving dishes made from local specialties.

A farmers' market inside the facility offers fresh local fruits and vegetables at low prices—you might find 7 Sanbokan oranges for just 100 yen! Additionally, since Hiki River is known for tennis, the station is directly across from 12 tennis courts. You can eat well, enjoy scenic views, play tennis, and even stroll to the beach just minutes away. It’s a well-equipped, all-in-one destination for tourists.

2. Hiki Senjojiki

Words alone can’t do justice to the stunning rock formations of Hiki Senjojiki—they must be seen in person. The name means “A Thousand Tatami Mats,” and that’s exactly what this coastal rock terrain resembles. The vast, layered rock surface makes a powerful impression on visitors.

Though Shirahama Coast is more famous, Hiki Senjojiki offers a different kind of beauty, quietly gaining popularity among those in the know. With fewer tourists, it’s something of a hidden gem. If the weather is clear, the sunset here is equally stunning, rivaling even Shirahama. Located not far from hotels and other accommodations, it’s easy to drop by and be unexpectedly moved by the scenery.

3. Ai no Sato Asamoto Indigo Workshop

Indigo dyeing (aizome) is a traditional craft passed down for generations in the Hiki River area. Using natural plant-based dye, artisans create a deep, distinct blue—products unique to the region. At the Asamoto Indigo Workshop, you can not only purchase indigo goods, but also try dyeing your own items.

From bandanas and scarves to T-shirts, you can hand-dye your own souvenir, making for a meaningful travel memory. The experience usually requires a reservation, but can accommodate up to 30 people, making it ideal for groups. The workshop also has an attached flower shop, and offers a variety of Asian and Japanese-style indigo-themed items.

4. Shirahama Coast (Shirahama Kaigan)

A symbol of Wakayama’s coastal beauty, Shirahama Coast is especially known for its spectacular sunsets. With the vast Pacific Ocean and rugged rock formations stretching before you, this natural setting offers peace and inspiration. Located along a major national route, it’s an ideal sightseeing and photo spot.

During peak tourist seasons, many visitors come to admire the views. It’s also perfect for scenic drives. On sunny days, you’re in for a perfect vacation treat. The nearby open-air hot springs make this area one of the most fully equipped tourist zones in Hiki. Enjoy a meal or bath while watching the sunset—it’s a luxurious and relaxing experience.

5. Hiki River Tennis Courts

Tennis is a popular sport in the Hiki River area, and it’s one of the region’s recreational highlights. The facility includes 3 courts with night lighting, so you can even play after sunset. With showers and reasonable court fees, it’s a comfortable place to enjoy a match.

Nearby are hot spring inns and local guesthouses, offering delicious seafood meals. Even if you come for the tennis, the area has plenty to offer in terms of sightseeing and dining. For tourists who love tennis as much as traveling, this is a must-know spot.

◎ Summary

From tennis, swimming, and seaside drives, the Hiki River area offers a wide variety of tourist attractions. For souvenirs, you’ll find traditional crafts like indigo-dyed goods, so you won’t run out of gift ideas. Capture the sunset along a beautiful coastline for lasting memories.

With most major attractions located along national routes, and many lodging options nearby, Hiki is an accessible and rewarding destination. Be sure to add it to your itinerary when visiting Wakayama Prefecture!

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