Introducing 4 recommended souvenirs from Salzburg!
When you think of Salzburg, Austria, you probably think of Sachertorte and chocolates. As the birthplace of Mozart, the city is also rich in souvenirs related to the composer. This time, we've carefully selected four recommended souvenirs you can buy in Salzburg! Be sure to pick up something special when you visit Salzburg.
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Introducing 4 recommended souvenirs from Salzburg!
1. Sachertorte
The Sachertorte is incredibly famous. It was actually invented in 1832 by Franz Sacher, who was then an apprentice chef in the Habsburg court, to serve the emperor. If you want to taste an authentic, freshly made Sachertorte, visit “Hotel Sacher,” founded by his son Eduard Sacher.
This exquisite cake consists of moist chocolate sponge layered with apricot jam and coated with a rich chocolate fondant. It’s even referred to as “the most famous cake in the world.” Since it can be purchased in a wooden box for takeout, it makes a perfect gourmet souvenir!
Though it’s quite a sweet and rich chocolate cake, pairing it with unsweetened whipped cream gives it a lighter flavor. That’s the Hotel Sacher style. While you can find other versions of the Sachertorte at the airport, the authentic taste is highly recommended!
2. Mozartkugel
When you walk through the streets of Salzburg, you’ll inevitably come across a sweet treat called “Mozartkugel.” This confection was created in 1890 by a long-established confectionery maker named “Fürst.” Originally, it was called the “Mozart Bonbon.” As the German word Kugel means “ball,” the Mozartkugel is a round treat made by forming marzipan (a paste of hazelnut cream and almond) into a ball and coating it with chocolate.
By the way, the genuine Fürst Mozartkugel comes wrapped in silver foil with a blue Mozart portrait on it. While many other confectionery companies now produce similar sweets, Fürst’s Mozartkugel stands out because it is entirely handmade and can only be purchased at their one store in Salzburg — unlike mass-produced versions available elsewhere.
If you’re visiting, it’s worth getting the original rather than a copy. For many people, it may taste quite sweet and opinions can vary, but there’s no doubt that the best souvenir in Salzburg is the Mozartkugel!
3. Rock Salt
The name Salzburg literally means “Salt Fortress,” and true to its name, active salt mines still operate in its nearby regions. Among the most popular souvenirs are various types of rock salt. For the best selection, head to the specialty salt store “salz”, where you’ll find a wide range of edible salts. These include plain varieties, herb-infused blends, garlic salt, and even refreshing lemon salt. Known for their mild yet rich flavor, these salts are a hit among visitors.
While many rock salt products are designed for grinding in mills, pre-ground versions are more convenient as gifts. Small stick-type packets are ideal for sharing with friends or colleagues. Additionally, although a bit heavier to carry, aromatic bath salts infused with rose or lavender are also highly sought after souvenirs from Salzburg.
4. Gmundner Ceramics
Gmundner Keramik, a beloved name in Austrian households, is said to be used in nearly half of all homes in Austria. Founded in 1903 in Gmunden, near Lake Traunsee and close to Salzburg, this pottery brand is famous for its entirely hand-painted ceramics. The most iconic and best-selling pattern is “Streublumen” (Little Flowers), which reflects Austrian rustic charm.
These beautiful ceramic pieces are not only decorative but practical as well—they are microwave, oven, and dishwasher safe, making them ideal for everyday use. If you’re worried about carrying fragile items, consider the beautifully designed paper napkins with similar motifs—perfect as lighter souvenirs.
◎ Summary
When exploring Salzburg, Getreidegasse stands out as the city’s iconic main street, most famous for being the birthplace of Wolfgang Amadeus Mozart. This charming lane is lined with medieval-style architecture and adorable wrought-iron shop signs, creating a nostalgic atmosphere that delights every traveler. Today, Getreidegasse has become a popular shopping destination in Salzburg.
The street is filled with souvenir shops, offering plenty of opportunities to buy classic Austrian gifts. From Mozartkugel chocolates to handcrafted trinkets, it’s a great place to find meaningful mementos. Inside Mozart’s Birthplace Museum, you’ll also find a wide array of Mozart-themed merchandise, making it a must-visit for music lovers and history enthusiasts alike. Don’t miss the chance to walk this famous street and experience the cultural heartbeat of Austria.
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